Lifestyle Monitor
Here’s Why Fashion Needs to Add More Sizes, Stat
The "you can't sit with us" notion regarding extended sizing hasn't done the fashion industry any favors, but…
Getting More From Social Media’s In-App Buy Buttons
So far, consumers aren't taking to social media shopping as quickly as anticipated but that could change…
In a World of Athleisure Influence, Here’s How Denim is Adapting
With athleisure's adoption, it would be easy to think joggers and leggings are the top fashion bottom…
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Here’s Why Brands Should Be Targeting Male Shoppers
A new study shows stores and brands should be paying more attention to the men's wear side of the fashion…
Here’s How to Appeal to The Indoor Generation
With eight in 10 people spending nearly 22 hours per day indoors, brands and retailers not tapping the…
Despite Strong Holiday, Analysts Warn of a 2019 Slowdown
Despite the overall good news reported for Holiday 2018, a slowdown may be ahead for 2019.
What New Year’s Fitness Resolutions Will Mean for Athleisure in 2019
Stores and brands are well aware of the consumer quest to look and feel better in the New Year, and new…
The Consumer Outlook is Good. For Now.
While shoppers have been spending well over the holidays, analysts expect a slowdown in certain sectors of…
Why Fiber Content Labels Matter For Both Online and In-Store Shoppers
Consumers, as well as manufacturers, would do well to focus as much on the fiber content and care labels as…
Here’s How to Avoid the ‘Analysis Paralysis’ of Too Much Data
The best way to understand customers and what they want is to collect their data, dig through it and offer…
Denim and Athleisure Battle it Out for Back-to-School Spend
Rather than capitulate to the jogger/yoga pant trend, denim makers are appealing to young consumers with…
Cotton Activewear Sees Uptick Among Outdoor Brands
In the outdoor industry, more companies are showing more eco-friendly apparel products made with natural…
Climate Change Could Shift Cotton Apparel Consumption
While climate change sets in, the fashion industry may want to make things easier for consumers by designing…
How Companies Are Using Predictive Analytics to Enhance the Creative Process
Designing clothes that people will want beyond next week might seem like a fool's errand, but tech companies…
Digital and Physical Customer Service is Vital for In-Store Sales
Retailers could weather the Amazon storm, provided they can commit to high-level customer service.