Lifestyle Monitor
Can Earth Day Kick Off Climate Restoration by the Fashion Industry?
As Earth Day approaches this April 22, the fashion industry is once again faced with the part it plays in…
Here’s Where Young Shoppers Say Brands Really Need to Step Up
Millennial and Gen Z consumers are looking to brands to help the sustainability cause and provide them with…
What to Expect (Think Cozy & Fun) in the ‘23 Home Textile Market
Just as clothing styles change each year, so do trends in home fashions.
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How is the Economy Affecting Apparel Shoppers?
Consumer confidence declined in January, and that may have an effect on how consumers shop for apparel in the…
Who Should Really Be the Focus of ‘New You’ in 2023?
83 percent of consumers would like apparel brands to offer additional fits and sizes, per Cotton…
Here’s Why Size Inclusivity Should Start With Younger Consumers
More and more mainstream apparel brands are getting the message that size inclusivity is key in appealing to…
How to Take Advantage—and Compete Against Private-Label Brands
The growth of private labels doesn't automatically spell doom for other brands and retailers.
Retailers May Need to Reassess How They’re Targeting Different Generations
When it comes to clothes shopping, retailers need to reassess how they're appealing to different generations…
Here’s Why Made in USA Still Matters
Brands that still produce apparel in the U.S. feel a sense of pride about it—and believe their customers do…
New Performance Tech Has Enhanced Cotton’s Natural Properties
Modern performance technology has enhanced cotton's natural properties so brands and designers can meet…
Millennial Parents’ Demand for Sustainability is Far Reaching
More than one million millennials are becoming moms each year, and their demands for sustainable clothing are…
The Consumer/Retailer Relationship Demands a New Level of Personalization
Retailers should be focused on ways to help consumers with what they want, rather than simply proving how…
This is What Denim Brands Need to Resonate With Gen Z
Denim brands must focus on how to stand out and appeal to younger consumers whose purchasing power is quickly…
Digital Savvy Could Help Brands Win the Chinese Consumer
E-commerce has increased across China over the past three years, but mobile has seen the most striking growth.
Back-to-School: Why It’s All In the Timing
Amazon's Prime Day kicked back-to-school shopping into high gear.