Lifestyle Monitor
These New Passports Will Emphasize a Brand’s Sustainability
It behooves fashion retailers and brands to get out ahead in the digital product passport quest, as consumers…
This One Program Helps the Planet and Brings Consumers to Your Store
Cotton Incorporated's Blue Jeans Go Green™ denim recycling program has diverted more than 2,290 tons of the…
‘Tis the Season—and it Should Be Merry & Bright
Despite reports of lingering consumer inflation concerns, Mastercard Spending Pulse expects U.S. retail sales…
WWD Recommends
These are the Fashion Week Denim & Cotton Looks to Offer in ‘24
Designers are doing incredible things with denim, and athleisure is being reinvented.
Newest Innovations in Natural Fibers Stand to Grow Home Textile Market
Cotton Incorporated's newest technology, RESTech COTTON™, can help brands connect with consumers on…
Heading to World Cotton Day, Here’s What Consumers Really Think of Cotton
World Cotton Day on Oct. 7 is both a celebration of cotton and an opportunity to show its enduring positive…
Don’t Miss These Opportunities Presented by Clothing Labels
Shoppers want a lot of information about the clothes they're looking to buy and most say labeling is a "very…
Buckle Up: The Metaverse is Coming to Retail & Young Shoppers Are Ready
A true shopping metaverse isn't yet available to consumers. But industry experts say fashoin must prepare for…
Despite Inflation Jitters, BTS Apparel Sales Expected to Rise
NRF's Matt Shay says research shows U.S. consumers are eager to start their back-to-school and college…
Here’s How Fashion Brands Can Go Plastic Free Beyond July
While fashion plays its own part in the plastic waste problem, it can also be part of the solution simply by…
Here’s Why Modern Performance Cotton & Gorpcore Make Sense
A growing part of the gorpcore category: cotton garments enhanced for the outdoors with performance…
How Blue Jeans Pair Perfectly with Circular Fashion
Since Cotton Incorporated's Blue Jeans Go Green™ program began, more than 4.5 million pieces of denim have…
Why Transforming Stores Is Essential To Keep Today’s Consumer
While many shoppers began or increased their online shopping during the pandemic, emphasis has since shifted…
Blue Jeans Celebrate a Big Birthday with Style & Sustainability
As the blue jean marks its 150th birthday, one wonders if the garment could serve as a master class in how…
Here’s Why the Seal of Cotton Can Benefit Fashion Brands
Brands and manufacturers can leverage the popularity of the Seal of Cotton in a range of marketing efforts.