Lifestyle Monitor
It’s Plastic Free July—And This Is Why Consumers are Concerned About Synthetics
More consumers say they are somewhat or very concerned about microplastics and the repercussions they have on…
In Growing Outdoor Market, the Fiber to Use When Leaving No Trace Matters
As more people than ever enjoy the Great Outdoors, companies are responding with products that help consumers…
You Think You Know Cotton? Check This Out
Besides the cottony fiber the plant is known for, every cotton harvest yields a multitude of byproducts.
WWD Recommends
The Blue Jean Birthday Story: How It Started, How It’s Going Globally
The blue jean is more than 150 years old and is still going strong.
Here’s How Regenerative Agriculture Benefits the Cotton Supply Chain
Sustainability in the cotton industry starts in the field, where growers consider soil health, water cycling…
This is Why Denim is Circular—And Why Consumers Trust It
Brands and shoppers alike recognize cotton denim can be part of their sustainability efforts thanks to…
Earth Day 2024: Here’s How Brands Can Increase Efficiency & Quality
Vikki Martin of Cotton Incorporated says improved fiber quality can help the spinning industry more…
Here’s Why Earth Day Could Bring More Natural Fibers to Fashion
Earth Day will be celebrated April 22, and this year the organization behind the movement is focusing on…
Why Consumers Want the Look & Feel of Natural Fibers at Home
As consumer demand for natural and sustainable home textiles increases, smart brands are recognizing the…
This is How AI Will Benefit Consumers & Their Retail Experience
AI is able to analyze data quickly, bringing change to stores faster than ever before while putting more…
Cotton to Cotton Candy? Almost! These are New Things Cotton Can Do
Interesting innovations are giving new uses to cotton fiber, both as new products and an end-of-life usage.
Consumers Want More Natural Fibers. Here’s How to Innovate & Give Them What They Want
Most U.S. consumers say cotton, denim and cotton blends are their favorite fabrics, according to Cotton…
These New Technologies Are Bringing Retail into the New Year
The new year is bringing plenty of newness to retail, much of it "behind the scenes" thanks to further…
Here’s What Consumers Want in Their New Year/New You Activewear
As Americans bust out New Year's resolutions, new activewear goes hand-in-hand with intentions toward a new…
Consumers, Retail and What to Expect in 2024? It’s Tricky
Inflation and recession fears ruled headlines this year, yet consumer spending remained strong through Q3 and…