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Levi Strauss

Naomi Osaka, Brandon Flynn Feature in Filmmaker Oge Egbuonu’s Progressive Levi’s Campaign

The series also features Willow Smith, Jaden Smith, Tremaine Emory, Leyna Bloom, Haben Girma, Melina…

Levi Strauss Lost $127 Million Last Year

The denim giant is expecting continued disruptions and impacts for at least the next six months.

Levi Strauss Eyes Return to Pre-pandemic Sales Later in 2021

The jeans brand managed to close 2020 with adjusted profits and a leaner profile.

New Levi Strauss Statue Celebrates Blue Jeans’ Rich History

A bronze statue of Levi Strauss was recently erected just outside of the Levi Strauss Museum in the German…

Just 3 Out of 100 Fashion Brands Making ‘Acceptable’ Circularity Progress

In a new report, Kearney advocates for a "radical rethink on sustainability" in fashion, urging brands to get…

Does Denim Still Have a Role to Play in Protest Culture Today?

Movements throughout history have been led by ordinary people—and ordinary people have always worn…

How Levi’s Navigated Through the Pandemic and Emerged Stronger

Levi's built market share, doubled down on the consumer connection and reshaped their P&L so they could…

The CEO-CFO Buddy Movie Shaping Fashion Today

The often close relationship between the top job and the finance chief is determining how companies have…

Shuffle Board: C-Suite Moves at Zalando, Neiman’s, Stitch Fix, Steve Madden, UPS, Onfleet

Zalando co-CEO Rubin Ritter will step down, Neiman Marcus named Paul Brown non-exec chair and Steve Madden…

Victoria’s Secret Names Martha Pease Chief Marketing Officer

The move is part of parent company L Brands' latest efforts to return the lingerie and beauty brand to…

The Challenges and Opportunities Created by the Pandemic

The first day of the WWD Virtual Apparel and Retail CEO Summit saw industry leaders discuss topics from…

Shuffle Board: New Design Head at Calvin Klein, Lululemon Names First Female CFO, Tommy Hilfiger Appoints President

Calvin Klein Inc. appointed Jessica Lomax EVP and global head of design and Lululemon named Meghan Frank its…

Elizabeth Morrison Takes Diversity Post at Levi Strauss & Co.

The denim firm hired the former Live Nation executive to help it become as diverse as its customer base.

Who Really Invented That: Fashion Trends Through the Years

A few of today's lasting fashion trends date back centuries.

Levi’s Realigning Around Direct-to-consumer Business

The ceo promoted key executives to focus in on brand and connect with consumers.