launches
EXCLUSIVE: TikTok-viral Brand Wonderskin Launches Its First Foundation in 20 Shades
The product release follows comes just a few weeks after the brand entered Sephora U.S.
EXCLUSIVE: Harry’s Enters the World of Fragrance With Its First Trio of Colognes
Following the launch of its body wash in 2018, Harry's customers were eager for more, according to the team.
Sephora Deepens Bet on Gen Alpha, Readies Evereden for U.S. Store Launch
Gen Alpha-focused Evereden, whose 2018 founding preludes the "Sephora kids" phenomenon, is launching its…
How SlowMornings Is Shaking Up the Electrolyte Category With Its Beauty-centric Approach
The brand's first product is Strawberry Lemonade-flavored and features electrolytes, marine collagen and…
Tracy Anderson Launches Limited-edition HeartStone Minis for Children
The $285, 1.5-pound weights are developed for ages 9 to 16.
EXCLUSIVE: Squishmallows Is Launching Fragrance
The plush toy brand is debuting a trio of scents inspired by three of its fan-favorite characters, set to…
How Hailey Bieber’s Rhode Is Doing at Sephora
Data shows the brand has seen record sales since launching at the retailer Sept. 4.
EXCLUSIVE: Mariska Hargitay Joins the Cetaphil Family
The "Law and Order: SVU" star is the face of the brand's new Skin Activator Hydrating & Firming line.
EXCLUSIVE: Just in Time for Cold and Flu Season, Kourtney Kardashian Barker’s Lemme Is Launching an Immunity Gummy
"My personal wellness routine has always been about doing the little things consistently that add up. I…
A GLP-1 Pill Is Coming to Shake Up the Weight Loss Drug Market
Eli Lilly is on track to release orforglipron next year, which has showed an average of 12 percent weight…
Launches to Watch: Rhode at Sephora, Ulta Goes Global and Louis Vuitton’s High Makeup Play
Breaking down beauty's key second-half launches to watch, from Hailey Bieber's long-awaited Rhode retail…
EXCLUSIVE: Laser Facial Company Skin Laundry Is in Rebrand Mode, With a Fresh Aesthetic and New Treatments
The facial bar has been known for its laser treatments but is expanding into neuromodulators, exosomes and…
Is a Japanese Strawberry Beauty’s Next Erewhon Smoothie?
Oishii, the indoor vertical strawberry farm best known for its Omakase and Koyo berries, has been gaining…
Inside the Burgeoning Business of Twitch
The once-casual, gaming-focused streaming platform has become a juggernaut for a new generation of internet…
EXCLUSIVE: Following Her Own Infertility Journey, Demi Schweers Is Launching Hormone Health Brand Iris Nutrition
Iris Nutrition launches direct-to-consumer and on Amazon on Monday with an electrolyte drink mix formulated…