launches
EXCLUSIVE: Digital Platform Beauty Rep Launches to Streamline Medical Aesthetics Business
The platform allows medical providers and brands to communicate in one place to streamline discovery…
EXCLUSIVE: Hotel Lobby Candle Enters Personal Fragrance
The brand is launching five signature scents inspired by its luxury hotel- and travel-inspired candles.
EXCLUSIVE: TikTok Creators Brigette and Danielle Pheloung Debut Phe Phe, Their First Fashion Brand
The initial clothing drop will be comprised of loungewear essentials, from long-sleeve tops to boot-cut…
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EXCLUSIVE: Champion Is Launching Fragrance
The sportswear brand has teamed with Revlon to develop its first collection.
EXCLUSIVE: Senada Greca, Kim Kardashian’s Personal Trainer, Launches Supplement Company Aonic
The brand launches Wednesday with its foundational support Aonic Complete and a sparkling electrolyte…
Meet Peri, the Latest Wearable Wellness Device Decoding Perimenopause
The company launches Tuesday for preorders and devices will ship in December.
The First Five-step Robotic Manicure Is Coming to Ulta Beauty
Developed by 10Beauty, whose investors include Victoria Beckham and Karlie Kloss, the robotic manicure will…
EXCLUSIVE: Meet Half Past 8, the Wellness Patch Brand Targeting On-the-go Consumers
The brand is now available direct-to-consumer with three patch varieties: Deep Sleep, Energy & Focus and…
The Team Behind Old Navy Beauty Talks Strategy, Unveils Products
Old Navy is the first brand within the Gap Inc. portfolio to roll out its beauty assortment, which includes a…
This Luxury Laundry Detergent Wants to Take the Place of Your Beloved Perfume
The Laundress has a proposition to make: Ditch your eau de parfum in favor of a laundry product that infuses…
Victoria Beckham Beauty Veteran Launches Aunu, a Skin Care Brand Celebrating Mānuka Honey
Jennifer Krouse has partnered with New Zealand-based producer Comvita to bring medical-grade Mānuka topicals…
Inside Reebok’s New Smart Ring and How It Fits Into the Wearable Wellness Market
The ring syncs directly with the sports company's fitness app to track heart rate, heart rate variability…
Furtuna Skin Grows Ingestible Assortment
The brand's newest launches — an herbal tea and a honey from endangered bees — dovetail with founder and…
EXCLUSIVE: Bravo Sierra Launches Trio of Body Fragrances
Each of the three fragrances is inspired by the scents featured in Bravo Sierra's body care range.
EXCLUSIVE: Therabody Launches Its Second Red Light Mask, Signs Kendall Jenner as Brand Ambassador
The brand's latest TheraFace Mask Glo offers the benefits of its original TheraFace Mask at a more accessible…