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Circē Is Bringing Clinically Backed Ingredients to a New Delivery System

The brand, launching Tuesday, was founded by Patricia Finn.

EXCLUSIVE: Vaginal Microbiome Company Evvy Launches Its First Supplement

Following the success of its vaginal microbiome test and prescription treatment offerings, Evvy is launching…

Tylenol Has Launched Its First Supplement to Support Muscle and Joint Health

The product, Proactive Support From the Makers of Tylenol, employs clinically backed doses of turmeric…

EXCLUSIVE: Wellness Tech Company HigherDose Launches Three-in-one Sculpting Body Recovery Device

The device employs a gua sha-like metal tool, red light and microcurrent to support the lymphatic system…

Dianna Singh Is Taking Beauty Cues for Her Fashion Brand

Simply called Dianna Singh, the veteran editor's range of caftans and matching sets launched Wednesday.

EXCLUSIVE: Fifteen Years After Hitting the Market With Its Signature Greens, AG1 Is Launching a Sleep Supplement

The supplement will come in a powdered drink format that will be offered in chocolate, chocolate mint and a…

Daniella Pierson Launches Chasm to Close the Gender Gap Through Entrepreneurship

The self-made founder of The Newsette is tapping like-minded entrepreneurs including Sara Blakely, Lionel…

EXCLUSIVE: Meet Timebeam Beauty, a New Skin Longevity Brand Powered by NAD+ Boosters

The brand, founded by Dr. Lamees Hamdan, formerly of Shiffa and Ouai, is launching with four stock keeping…

EXCLUSIVE: Kourtney Kardashian Barker’s Lemme Enters Sexual Wellness With Its Latest Product Lemme Play

The cherry-flavored gummy includes superfood complex S7 nitric oxide complex, horny goat weed and maca root…

How Digestive Health Company Wonderbelly Is Making Clean Medicine Cool at Mass Retail

The brand on Tuesday is announcing its expansion into all Walmart doors, following its latest launch…

EXCLUSIVE: Bala Launches Pre- and Postnatal Fitness Equipment to Support Moms

The collection, called Bala Mama, includes the Balance Ball, Belly Band, Birthday Peanut and Big Band.

EXCLUSIVE: Meet MomentM, an Ayurveda-inspired Supplement Brand on a Mission to Streamline Wellness

The brand is launching with four products: Calm, Synthesis, Equilibrium and Revitalize.

EXCLUSIVE: The Luxury Consumer Has a New Dealer

Reklaim is bringing its data-driven technology to direct-to-consumer, giving shoppers access to coveted…

EXCLUSIVE: TikTok’s Favorite Supplement Brand Is Headed to Target

After gaining a cult following on social media, Nello, known for its cortisol calming drink, is launching in…

EXCLUSIVE: Celebrity Makeup Artist Vincent Oquendo Is Launching a Beauty Talk Show

Airing Tuesday on YouTube, "Backseat Beauties" sees Oquendo exchanging beauty and life advice with guests…