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How Supplement Brands Are Simplifying Seed Cycling to Support Hormone Health
Here a look at four brands that are using the concept of seed cycling in supplements via capsules and mixes.
Everyone Wants to Smell Like SPF — Again
From Vacation to Sun Bum, sun care-inspired perfumes are hot once again.
With the Help of Usher, Ralph Lauren Is Expanding Its Men’s Fragrances Beyond ‘Polo’
The brand is introducing a "more elevated" scent franchise with the launch of Ralph's Club New York, fronted…
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There’s Now a Tool for Predicting How Your Skin Could Age With Versus Without SPF Use
Called "SPF Truth Booth," the simulator was developed by SkinGPT maker Haut.AI.
EXCLUSIVE: The Inkey List Launching at Ulta Beauty
The no-frills beauty brand is debuting at Ulta July 13.
Benefit Cosmetics Wants to Rule in Foundation Next
The makeup giant — which is the top prestige brand by both mascara and primer sales in the U.S. — is adding a…
Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target
The fragrance-forward body care brand by Twitch streamer group AMP netted seven-figure sales within three…
With WhatsApp Partnership, L’Oréal Paris Wants People to Ask Beauty Genius — Not ChatGPT — for Beauty Help
After soft-launching the generative AI-powered beauty advice and education tool in October, L'Oréal Paris is…
Daydream Unveils Fashion Search Engine Built to Elevate Discovery
The platform is launching with more than 200 retail and brand partners, representing more than 8,000 global…
EXCLUSIVE: Sakara Enters Credo Beauty With New Gut and Skin Health Supplement, Doubling Down on Both Beauty and Wellness
CEO Henry Davis discusses the latest move and how the brand is expanding going forward.
Nicky Hilton Rothschild Is Breaking Into the Jewelry Business
Theo Grace, Hilton Rothschild's new brand, is launching on its website Tuesday.
Luxe Western Wear Retailer Kemo Sabe Saddles Up in the Spirits Market With Original Grit Tequila Launch
"Original Grit Tequila is a lineup of premium tequila that is all about the taste," Wendy Kunkle, owner…
EXCLUSIVE: Tarte Cosmetics Drops Limited-edition ‘Guava Girl Summer’ Lip Products With Dunkin’
The collaboration will include four new products under the makeup brand's maracuja juicy collection, inspired…
EXCLUSIVE: Seed Health’s New CEO Cathrin Bowtell Discusses Sprouts Launch and What’s Next for the Microbiome Company
Bowtell assumed the role in April, after holding positions as chief commercial officer and then president…
EXCLUSIVE: Eos Transforms Blue Moon’s Signature Orange Garnish Into a Lip Balm
This is the first food and beverage partnership for the skin care company.