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kids

Higher Cotton Prices Won’t Be a Problem for Carter’s in 2024

Baby and kids retailer Carter's plans to open 40 doors and close 30 in 2024, as well as shift to its updated…

True Religion Adds Two Children’s Wear Licensees

True Religion's world is expanding.

Carter’s Bets Big on Store Growth as The Children’s Place Goes Digital

Carter's plans to open another 250 stores by 2027.

After Sephora Success, Kohl’s Is Trying Something New

The retailer's new move shows it's looking beyond millennials and trying to win over Gen Z and Gen Alpha by…

Babies’R’Us Relaunching at American Dream Megamall

The baby-themed retailer will open its first U.S. flagship store at the New Jersey mall this summer.

Janie and Jack CEO Discusses Brand’s New Chapter

Children's clothing brand recently celebrated its 20th anniversary with sights set on international and…

Lids’ Latest Product Launch Was Created By Interns

The sports-focused retailer hired two of those interns into full-time roles.

Walmart and Gap Are Back With Home Decor for Kids

After collaborating on home decor and furniture, Walmart and Gap take their partnership one step further with…

First-Grader Sways Old Navy to Make Jeans with Pockets

Old Navy responded to a child's handwritten request for girls' jeans with pockets by sending a letter and…

Mango’s Newest Launch Targets Gen Z Teens and Tweens

The Spanish fast-fashion firm broadened its kids' assortment to cater to the adolescents of Gen Z.

Sustainable Denim Looks for Kids to Wear This Earth Day

From H&M jeans to Stella McCartney denim jackets, sustainable kids' denim is available to anyone who wants to…

Puma’s New Kids’ Collection Serves Up Climate-Conscious Fashion

Puma's new collection caters to increasingly climate-conscious kids.

Could Adding a Children’s Wear Category Save Some Apparel Brands?

As apparel brands look for growth, children's wear seems a natural option, but profitability is a different…

Walmart Inks Partnership With Kidbox for Children’s Wear Subscriptions

Walmart now offers parents a subscription stylebox option through a new partnership with Kidbox, with access…

DSW <em>Expands</em> Kids Range Nationwide

DSW announced a major expansion of its DSW Kids line on Thursday, which is launching this week in more than…