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innerwear

HanesBrands’ Stock Rises Thanks to Earnings Beat

The company showed strength in its U.S. innerwear and Champion businesses.

LoveShackFancy Tries On Underwear With Stripe & Stare

The two brands are launching a limited-edition intimates and loungewear collection.

French Lingerie Sector Migrates Online

The Salon International de la Lingerie and sister event Interfilière are holding online showcases this year…

Cosabella and Free People Team Up for Curvy Design Collaboration

The collection offers bralettes for cup sizes DD and up.

Victoria’s Secret Rearranges C-suite; L Brands Updates Guidance

Martin Waters takes the helm as CEO of the lingerie brand with Stuart Burgdoerfer retiring as interim CEO and…

Canadian Innerwear Brand Knix Stretches Assortment With Shapewear

Knix founder and chief executive officer Joanna Griffiths said the demand for shapewear hasn't shrunk…

EXCLUSIVE: Plus-size Lifestyle Brand Dia & Co. Expands Into Lingerie

The inaugural collection will include designs from Hanky Panky, Elomi, Elila and Rya Collection.

EXCLUSIVE: Monique Lhuillier Teams Up With Hanky Panky for Bridal Collection

The complete assortment includes six sub collections, the first two dropping Jan. 25.

American Eagle Charts Path Forward; Aerie Surpass $1 Billion in Revenues

The retailer lays out its three-year growth strategy at the company's Investor Day.

L Brands Founder Leslie Wexner Faces New Complaints About ‘Culture of Misogyny’ at Victoria’s Secret

Shareholder complaints say Wexner knew about abuse at the hands of disgraced sex offender Jeffrey Epstein…

Bombas to Expand Into Underwear for Men and Women

The philanthropic sock brand was founded on the mission to donate a pair to the homeless community for every…

Thinx Period Panties Launches Activewear Collection

The four-piece premium collection is available at Shethinx.com.

Victoria’s Secret Shows Continued Progress Around Holidays

Parent company L Brands updated its guidance for the fourth quarter as a result.

Iconix Brand Group, PPI Apparel Group Ink Deal to Relaunch Joe Boxer

The five-year licensing agreement includes the exclusive rights to relaunch the underwear and sleepwear brand…

Victoria’s Secret’s Next Move

The lingerie giant is clearly gaining ground in its comeback strategy. But how far can it go?