innerwear
The Lingerie Market Is Having a Moment
Sales are surging in the inner world as consumers stay home. But can it last post-pandemic?
MeUndies Founder Jonathan Shokrian Talks Success Amid the Pandemic
The innerwear brand has sold more than 17 million pairs of underwear. Meanwhile, sales of loungewear up…
Victoria’s Secret, Bath & Body Works Expanding to Israel
Stores are set to open in the back half of 2021 as part of a partnership with Tel Aviv-based firm Delta…
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Kim Kardashian West’s Skims Launches in the Middle East
Shoppers in Bahrain, Kuwait, Oman, Qatar, Saudi and the United Arab Emirates can now purchase the innerwear…
EXCLUSIVE: Luxury Designer Miguelina Slips Into Lingerie
The 12-piece collection includes boyshorts, silk lace bras, flowy nightgowns, loungewear and slipdresses.
Rihanna Courts Investors for Potential Savage X Fenty Activewear Collection
The mega-star is asking for $100 million and complete control.
Karl Lagerfeld and Aubade Add a Black-tie Touch to Lingerie
The brand is collaborating with Aubade Paris for a fall 2021 capsule of lingerie and corsetry.
La Perla Concept Shop Open in SoHo
The retail space is the latest example of the luxury Italian innerwear brand's U.S. expansion plans.
Victoria’s Secret Names Martha Pease Chief Marketing Officer
The move is part of parent company L Brands' latest efforts to return the lingerie and beauty brand to…
Bridget Foley’s Diary: Kerry O’Brien in Command
Ceo Kerry O'Brien went on the offensive in the face of COVID-19. It worked.
Success Story: How Hanesbrands Saved 100 Days in End-to-End Product Journey
With the Inturn platform, Hanesbrands cut product lead times with off-price partners from an average of 52…
Intimissimi Strengthens Omnichannel Strategy
The Italian innerwear firm is integrating the stocks of its e-commerce platform and physical stores to offer…
La Perla to Launch 200 Million Euro Capital Increase
The capital increase will be implemented in two installments within 14 days.
Hanesbrands Eyes New Partner for C9 Champion Brand
Hanesbrands is in the final stages of discussions with a new partner and to relaunch the C9 Champion brand in…
Scoring Income Gains in Q4 and Year, Hanesbrands Sees ‘Inflection Point’ in 2020
Cleaning up its financial picture, Hanesbrands saw sales dip in the fourth quarter on soft innerwear sales…