influencers
How Gen Z is Redefining Influencers and Retail
If the children really are our future, brands and retailers better be prepared to have a digital relationship…
Are Brands Wasting Money on Fashion Influencers?
As brands weed out who sits where at Fashion Week based on influencers' influence, experts are questioning…
What Gucci’s Robot Influencer Campaign Says About the Future of Social Marketing
Robots can be less risky to work with flesh-and-blood celebrities and influencers whose all-too-human foibles…
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Influencer Marketing is the Way Forward for Denim Brands
Influencer marketing has become a sought-after strategy in the denim world as it yields a wide variety of…
Shopping, Celebrities and Content Collide in “Click My Closet” Digital Series
More than half of consumers prefer video to still images for brand marketing information.
This App Enables Consumers to Become Fashion Influencers
Browzzin is giving consumers a taste of the fashion influencer hustle with its new app.
Aldo Turns to Influencers for its Fall Campaign
Aldo tapped into its digital network of fans and influencers to star in its multimedia Fall ’17 campaign…
Instagram Adds “Paid Partnership” Tags to Placate FTC
Celebrity endorsements are a clear-cut way to ensure a product’s increase in traffic, but Instagram has been…
Visual Storytellers: Kelly Harrington
Who and what you follow on Instagram is as revealing as what’s on your bookshelf or on your playlist. The…
Tommy Hilfiger Taps The Chainsmokers for Fall ’17 Campaign
Tommy Hilfiger continues to align itself with rising stars. The PVH Corp.-owned brand announced Tuesday that…
Be Social: Tips for Driving Sales Through Social Media
Shopping is a social event, especially online. At FFANY on Thursday, Socialfly co-founder Courtney Spritzer…
FDRA Summit: <em>Focus on the Consumer</em>
The Footwear Distributors and Retailers of America (FDRA) examined the state of footwear, retail, fashion and…
FTC Warns Instagram Users to Disclose Sponsorships
The Federal Trade Commission (FTC) issued warnings to 90 Instagram users for failure to disclose sponsorships…
6 Denimheads & Their Personal Instagram Accounts
The Rivet team is guilty of losing hours perusing denim accounts on Instagram. With more than 62,000 photos…
Fashion Influencers: <em>Star Power Continues to Enthrall</em>
Celebrities and endorsements have been around since the dawn of …well, celebs themselves. From Charleton…