influencers
Video Is the X Factor for Reaching Gen Z
Video apps, platforms and strategies are proving to be retail's new way of reaching a generation that lives…
Influencers Spread These 5 Trends Like Wildfire in 2019
French fashion tech firm Heuritech analyzed millions of photos from Instagram and Weibo to call out the…
Fashion Vows to Reduce Waste in 2020, One Step at a Time
These are some of the week's best denim reads that cover the transition to waste-free fashion in 2020.
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Models and Musicians Influenced Fashion in the 2010s
Musicians and supermodels ruled Lyst's list of the top fashion influencers of the decade.
Fomo Storefront Helps In-Store Customers Become Ad-Hoc Influencers
Fomo Storefront keeps consumers connected in-store by leveraging social influence and peer-sourced reviews on…
Lee Taps Six Brand Ambassadors for Fall/Winter ’19 Campaign
Lee launches its #LIVEboldLEE campaign featuring six brand ambassadors to promote its Fall/Winter 2019…
Denim Reads: The Rise of Nonbinary Fashion and the Transformation From Influencer to Designer
New dialogues around nonbinary fashion and what it means to be a "designer" are changing the fashion…
Young DTC Shoppers Are Fundamentally Different From Their Elders—Here’s How
IAB sheds light on what makes DTC brand-buying consumers tick and what businesses can do to win them over.
Cotton Inc.’s New Amazon Shop Curates the ‘Fabric of Our Lives’
Eight influencers inspired Cotton Style House Collection, a limited-time shop on Amazon curated by celebrity…
Streetwear Consumers are Unmoved by Social Media Influencers
Major players in the streetwear category have evolved to include athletic and luxury brands, but its biggest…
With Commerce at Stake, Instagram Reveals Platform Tweaks
Instagram is concealing the number of likes on posts in a Canadian pilot and allowing influencers to add…
Where Are Teens Now? On the Next Big Social Platform.
Snapchat and Instagram still reign with the youth, but teens and tweens flock to Tik Tok as quick-hit viral…
Here’s How Brands Can Woo China’s 149 Million Gen Z Consumers
China's Generation Z is on its way to becoming one of the most valuable demographics around, and brands must…
Forget Building Brands. Retailers See Dollar Signs with Instagram Influencers.
Retailers and manufacturers have found a way to tap into Insta-celebrities to create photo-ready collections…
Crocs Drops Second Post Malone Collab Because: Easy Money
Crocs is out to make easy money on a second collab with face-tattooed hitmaker Post Malone, whose inaugural…