More From Hilary George-Parkin
How Jeans Became a Symbol of Youth Empowerment During the Cold War
Nearly 30 years after the fall of the Berlin Wall, denim experts look back at how jeans became a symbol of…
Forget Building Brands. Retailers See Dollar Signs with Instagram Influencers.
Retailers and manufacturers have found a way to tap into Insta-celebrities to create photo-ready collections…
Why the Pressure’s on for Retailers to Get Reverse Logistics Right
The holidays may mean a surge in sales, but it also sparks a deluge of product returns, prompting stores to…
Why Luxury Brands are Stepping Off the Pedestal
The aloofness that long lured status-seeking shoppers into the luxury boutiques has given way to a warmer…
How Retailers Can Capitalize on Back-to-School Triggers, Trends
Back-to-school spending is projected to be up this year, particularly for retailers that get the experience…
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