What if you could shop for garments online, share your favorite looks with a digital community and earn a commission in the process? Browzzin is giving consumers a taste of the fashion influencer hustle with its new app.
Now available on the Apple App Store, the app is the first fashion social commerce platform for consumers who love collaborative style, according to Browzzin. On the platform, consumers can shop for apparel, accessories and footwear, share their own outfit inspiration photos and help build an online style community, all while earning a commission. With the app, Browzzin aims to help consumers connect through fashion and foster a more seamless online to offline shopping experience.
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“With Browzzin there are infinite ways to explore and get your daily fashion fix with fresh outfit ideas shared through your daily spreads,” Browzzin said on its website. “You can then shop instantly from thousands of brands and clothing items, helping you to express your personal style and stay connected with leading fashion influencers.”
The Browzzin app offers a myriad of shopping and sharing features.
First, consumers can browse through top-rated street style images uploaded by other global consumers and buy outfits online. On the platform, consumers can browse, shop, share and save images from more than 1.5 million fashion products offered by more than 10,000 high street and luxury apparel brands. While shopping on the platform, consumers can access curated Browzzin style stories, where within a few clicks, they can shop ready-to-buy fashion items from stories’ key looks.
Consumers can also offer their own fashion inspiration on the platform by digitally sharing their outfits. Fashion photos can be uploaded from phone folders or directly imported from a consumer’s Instagram feed. Browzzin’s visual recognition technology then manually tags products, enabling other consumers to seamlessly find and buy products online. On the platform, consumers can allow other consumers to “shop the look” from their photos and receive commissions based on their fashion following. As a member of the Browzzin fashion community, consumers can shop for key wardrobe staples, share their looks and earn commissions as they grow their digital networks.
Browzzin’s app comes on the heels of other fashion technology milestones. Other fashion technology players, including Zeekit, are ushering in a new era of highly personalized yet seamless shopping with apps that feature virtual fitting rooms and digital community forums. Mobile innovations focused on shopping, including body measurement apps, are also gaining momentum in the industry, as consumers continue to buy garments based on the see now, buy now mentality.
