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Emma Chamberlain Joins Bad Habit as Creative Director and Global Brand Ambassador

The YouTuber and entrepreneur is bringing her star power to Forma Brands' forthcoming skin-care brand.

EXCLUSIVE: Addison Rae Generates $4 Million in MIV for American Eagle

A Launchmetrics report found that Rae garnered nearly $675,000 in MIV via a single TikTok video.

NikkieTutorials’ Nikkie de Jager Breaks Silence on Home Robbery

The beauty influencer, known online as NikkieTutorials, was robbed at gunpoint over the summer at her home in…

Charli D’Amelio, James Charles, Addison Rae Among Top Twitter Creators in 2020

New data from Twitter shows which social media stars had the most follower growth on the platform this year.

Influencer Rocky Barnes Teams With Reunited Clothing for Collection

Prices range from $36 for unisex socks to $268 for sweater robes.

Summer Fridays, APL Collaborate on Sneakers

The partnership is the first in beauty for APL.

DBA Cofounder Joins G&B Advisory Board

G&B has reached nearly $4 million in profits since it was founded five years ago.

Charli and Dixie D’Amelio Face Backlash Over YouTube Video

The TikTok stars are under fire for a video where they appeared rude to their family's private chef.

Influencer Loren Gray Launches &always Jewelry Line

The 18-year-old is the fourth most followed user on TikTok with nearly 50 million followers.

Holiday Shopping: ShopStyle Predicts Influencer Sales Will Double

COVID-19 has "accelerated the growth curve" of influencers on e-commerce, said general manager Lindsay…

Disputes Between The Great Eros and Danielle Bernstein Continue

The Brooklyn-based lingerie shop alleges Bernstein's brand WeWoreWhat violated copyright infringement by…

Marianna Hewitt to Launch Podcast, ‘Life With Marianna’

The influencer and Summer Fridays cofounder will host guests such as Jen Atkin, Mona Kattan and Bobbi Brown…

Spotlight on Gld Jewelry

Miami-based jewelry brand Gld is keeping rap's biggest entertainers decked out with jewelry.

EXCLUSIVE: Danielle Bernstein Partners With Showfields for Curated Shop Featuring Small Businesses

The endeavor with Showfields comes amid accusations of Bernstein of copying designs from other brands

Skin-care Content Creator Hyram Yarbro Signs With UTA

Yarbro is looking to grow his audience.