influencer
Virtual Idols in China, Fab or Fad?
Even as the market is reaching influencer exhaustion, some believe China's virtual influencer has incredible…
These People of Color-owned Influencer Agencies Are Advancing Opportunities for People of Color
As brands consider how to promote greater diversity through their activations, WWD highlights influencer…
Feat Clothing Has Sights Set on Being the Next Lululemon
With $10 million in sales last year, founders of the brand see the next few years as a time of feasible…
Among Pandemic Lovers, This Year’s Winners May Be Inclusive Lingerie Brands
That includes both sexy and comfortable fashion trends.
Report: Beauty Brands Returned to Posting Darker Skin Tones Over Holidays
Brands' diversified holiday campaigns led to greater engagement and conversion, according to reports from…
EXCLUSIVE: Launchmetrics and DBA Partner to Drive MIV for Influencers
The joint campaign asks influencers to submit street-style photos to ImaxTree, which Launchmetrics acquired…
Influencers Are Driving Sales Through Texting
Influencers drove more than $200,000 in sales via MagicLinks' Text2Shop feature, the company said.
Tapestry Prepares for Post-COVID-19 ‘Roaring ’20s’
The Coach, Kate Spade parent company has increasingly invested in its omnichannel, including digital…
David Yi on History’s ‘Pretty Boys’
The Very Good Light founder shares insights on gender identity and beauty's political past in his forthcoming…
Spotlight: Fashion to Figure
Fashion to Figure and influencer Chastity Garner Valentine drops a winter collection that'll have you wanting…
Influencer Christina Liu Launches Jewelry Line
Unnamed sold out of its first collection, which consisted of a necklace and bracelet.
Influencer Marketing in 2021: Micros, Video and the ‘Genuinfluencer’
In 2021, microinfluencers are expected to be a driving force in not just campaigns but sales.
What to Know About ‘The Bachelor’ Contestant Kit Keenan
Keenan is the daughter of fashion designer Cynthia Rowley and interior designer Bill Keenan.
Shine Talent Group Acquires Fourth Floor Management
Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in…
The Biggest Influencer Controversies of 2020
Dramageddon 2.0 gets an update and chained face masks cause an uproar.