influencer
The Satisfaction of Sounds: Beauty ASMR Videos Take Off on TikTok
Beauty influencers have found a new niche in ASMR videos.
EXCLUSIVE: Courtney Shields’ New Beauty ‘Status’
The influencer has been working on a direct-to-consumer beauty brand based in her hometown of Austin, Texas.
EXCLUSIVE: Digital Brand Architects Signs Olivia Perez, Creator of ‘Friend of a Friend’
The L.A. management agency, acquired by United Talent Agency in 2019, represents the likes of Camila Coelho…
WWD Recommends
Matter of Influence: Deepica Mutyala on Creating a New Kind of Mineral Sunscreen
Live Tinted's newest release is Hueguard, a primer and moisturizer with SPF 30 and a 10,000-person waitlist.
Social Media Marketing Continues to Boost Purelei Growth
The five-year-old German democratic jewelry brand, which closed 2020 with revenues of 30 million euros…
Matter of Influence: Jackie Aina Brings Forvr Mood to Sephora
Forvr Mood, which has sold more than 200,000 candles, will build out Sephora's home fragrance category.
EXCLUSIVE: Sincerely Jules Launches Color Dept. Beauty Brand
Influencer Julie Sariñana is making her first foray into beauty with the new brand.
Japanese Influencer Kemio Creates T-shirt to Benefit AAPI Community
The shirt is a collaboration with Private Policy and Uprisers.
Influence Matters: How Atelier Is Streamlining the Beauty Supply Chain
The company, which works with creators and brands, currently has nearly 200 products in its pipeline.
RewardStyle Rebrands Amid Growth Period
The company reached $2.8 billion in influencer-driven purchases last year.
Swimwear Industry Rides Its Next Wave
The bathing suit and beachwear markets continue to grow thanks to new technology, eco-friendly fabrics…
Period Products Brand August Secures Nearly $2 Million as the Menstrual Industry Continues to Blossom
Investors include "Black Panther" actor Winston Duke, former Refinery29 president Amy Emmerich, two former…
Pernille Teisbaek Named Creative Consultant at Florentine Shoe Label Gia Borghini
The brand saw sales double after Teisbaek got involved as a collaborator and is now bringing her on full…
There’s More to Influencer Marketing Than Product Placement
Dressing top personalities is still effective in amplifying a brand's momentum on social media, but…
Afterpay Launches Genderfree Shop
The shop is part of larger commitments to self-expression, diversity and inclusion.