influencer
Addison Rae to Release Mood-based Fragrance Line
The AF Collection by Addison Rae will launch d-to-c and will be sold via Instagram and TikTok.
Jewelry Brand Emma Pills Gets Influencer Investment From Natasha Oakley
Oakley will take on the role of chief executive officer at Emma Pills, which launches in the U.S. on Oct. 25.
Ctzn Cosmetics Website Crashes After Viral TikTok Post
Beauty influencer Mikayla Nogueira's TikTok video on the brand's lipstick caused the site to crash shortly…
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EXCLUSIVE: Bretman Rock Teams With Curology
This marks the influencer's first skin care partnership.
Addison Rae, Charli XCX Celebrate Pandora ME Launch in New York
The bracelet relaunch was toasted at Dumbo House, where Charli XCX performed new music.
Monkey Exhibitor Cited for Violating Animal Welfare Act in Bizarre 2020 Influencer Stunt
The stunt was organized by Bananas Monkey in an effort to drum up online buzz for its launch late last year.
Beauty YouTuber Mel Thompson, 35, Has Died
Thompson's death was confirmed via Instagram.
Nikkie de Jager’s Next Beauty Move
The YouTube star has been working on a beauty brand, Nimya, for the past three years.
Ernest B. James to Lead Special Projects at Digital Brand Architects
James joins DBA from Noire Management, which he founded.
Tribe Dynamics Is Being Acquired
Tribe Dynamics will expand service offerings as part of CreatorIQ.
LoveShackFancy World Comes to Life in Garden Party
The event marked the brand's first presentation during NYFW.
Fashion and Luxury Creative Marketing Agency Shadow Names Three New Partners
The C-suite shuffle marks the agency's continued growth.
Revolve Makes New York Fashion Week Debut
The fashion e-tailer has plans to open more pop-ups in cold weather locations while growing its luxury…
EXCLUSIVE: Eva Gutowski Cocreates Coastal Citizen Beauty Brand
The line was developed in partnership with Follow Beauty, a holding company that builds creator-led brands.
EXCLUSIVE: Express CEO Tim Baxter Talks $10M Profit in Most Recent Quarter
The retailer's return to growth includes strength online, in stores and across product categories.