Hugo Boss
Top Male Models Through the Years: The Biggest Names on Runways and More
You'll likely recognize these faces.
Hugo Summer Campaign Features Multinational Creatives
From German rappers to American models, the group is intended to illustrate the brand's global reach.
Naomi Campbell to Create New Line With Boss
The supermodel's collection will include stylish pieces intended to be comfortable and travel well.
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Hugo Is the Official Apparel Partner of the Visa Cash App Red Bull Formula One Team
The partnership follows sister brand Boss' work with the Aston Martin F1 team.
How Fashion Brands Are Getting Involved in Super Bowl LVIII
Brands are tapping into the NFL's diverse fan base, especially targeting women and international fans.
Inside BOSS’ Quiet Luxury Line
The German clothing brand continues to exceed expectations with its high-end men's line.
BamBam Joins Vuitton, National Geographic Hits the Runway, Boss Goes Big
The K-pop star is Louis Vuitton's latest ambassador, National Geographic will take part in New York Fashion…
Boss to Project Gisele Bündchen and Lee Min-ho Hologram in London
A 10-meter hologram of them will go live in front of Tower Bridge to celebrate the launch of the Boss spring…
Boss Creates First Super Bowl Collection
The launch will include a pop-up in Las Vegas in the run-up to the game.
Hugo Boss Bucks Luxury’s Woes in Q4
The German fashion company's turnaround efforts are paying off, despite a challenging context for luxury.
Jeremy Allen White a Hit, Givenchy’s ‘Frozen’ Capsule, Boss Serves Tennis
Jeremy Allen White's Calvin Klein ads are a hit, Givenchy unveils a "Frozen" collection, Hugo Boss launches a…
Hugo Boss Serves First Women’s Tennis Capsule
Following last year's sponsorship with top player Matteo Berrettini and the resulting menswear, this year…
Gamefam’s Report Reveals Who Is Winning the Metaverse Game
The report provides insights into the state of brands in gaming and the future of the metaverse.
Hugo Boss Backs Venture Capital Fund Supporting Sustainable Innovators
The German lifestyle brand is the first to invest in the Collateral Good Ventures Fashion I fund.
Hugo Boss Backs 100M-Euro Sustainable Fashion Fund; National Retail Federation Launches Support for Retailers: Short Takes
Circulose-maker Renewcell hired Peter Schultz as CFO as it seeks to right its financial ship, while Under…