Hugo Boss
German Brand Hugo and Turkish Streetwear Line Les Benjamins Team Up for an East-West Genderless Collection
Hugo x Les Benjamins is an 18-piece collection that merges the aesthetics of both brands.
How the Miami Grand Prix Became Fashion’s Hottest Place to Be
A look at how the Miami Grand Prix has positioned itself as a major Formula 1 calendar race with big-name…
Investors Need to Write Bigger Checks for Green Businesses, Says Canopy Founder Nicole Rycroft
Future Fabrics Expo 2024, which took place in London in June, was bubbling with fresh ideas, but innovators…
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Naomi Campbell Does White Hot Dressing in Custom Boss, Tessa Thompson Wears Statement Collar and More Looks From the ‘Naomi: In Fashion’ Celebration
Letitia Wright, Elizabeth Hurley and more stars attended the red carpet event on Wednesday.
Taylor Fritz Is Courting Fashion Deals and Tennis Championships
This week the number-one U.S. male tennis player will take part in the Boss Open, otherwise known as the…
EXCLUSIVE: David Beckham Strikes a Design Deal With Hugo Boss
Hugo Boss CEO Daniel Grieder had never met David Beckham, but then he watched the soccer star's Netflix…
Every Celebrity Spotted During the F1 Miami Grand Prix Weekend: Lewis Hamilton, Travis Kelce, Zayn Malik, Blackpink’s Lisa, Kendall Jenner and More
A$AP Rocky, Theo James, Kendall Jenner, Patrick and Brittany Mahomes and Camila Cabello were all seen in…
Hugo Gets in the F1 Game at the Miami Grand Prix, Reaching a Younger Audience
The brand hosted an immersive space, including metaverse experiences and racing simulators.
Hugo Boss Q1 Sales Increase 6 Percent but Has Brand Momentum Slowed?
Last year, the German company saw double-digit results and record-breaking sales. This year, it will be a…
Canadian Ombudsperson Closes Hugo Boss Uyghur Forced Labor Probe
The CORE dropped its review of the luxury purveyor's Canadian arm following the resolution and withdrawal of…
Hugo Boss Turns to Roblox to Capture Gen Z
The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its…
Naomi Campbell Gives a Sneak Peek of What’s in Her Upcoming V&A Exhibition
"Naomi" will run from June 22 to April 6, 2025, and will feature varied items and objects from the…
For Naomi Campbell, Compression Is Top of Mind When Traveling
The model was at the Guggenheim on Thursday afternoon to celebrate the launch of her capsule collection with…
Taylor Fritz Is the Latest Tennis Player to Become a Boss Ambassador
The American tennis player joins the likes of Matteo Berrettini, Noma Noha Akugue and Ella Seidel.
Despite 2023 Results, Hugo Boss Urges Caution and Shares Plunge
Even though the German company enjoyed a record-breaking 2023, executives urged caution for 2024 and…