greenwashing
Zalando Joins Brands Backtracking on Sustainability Claims
The Germany-based e-tailer dropped its sustainability "flag" after a Norwegian jury awarded it with an…
Why H&M Canceled ‘Conscious Choice’
The Swedish retailer said it's ready to "learn and adapt" to tightening rules about sustainability…
Boohoo’s Kardashian Collab Sparks ‘Peak Greenwashing’ Backlash
"You've got to laugh, really," one insider said of Kourtney Kardashian Barker's new role as Boohoo's…
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Fashion Can Do This One Thing to ‘Defy’ Greenwashing
But the fashion industry has far to go before it kicks its secrecy addiction, a new report says.
‘Greenwashing Abounds’ and Fast Fashion’s the Biggest Culprit
Research shows many brands regularly misrepresent their environmental impact by using vague, generic product…
Now Asos, Asda and Boohoo Are Being Investigated for Greenwashing
U.K.'s competition watchdog has its eye on Asos, Boohoo and George at Asda for making potentially misleading…
H&M Lawsuit Over ‘Misleading’ Green Claims Exposes Fashion’s ‘Unique Obsession’
Fallout from the Higg MSI controversy put the Swedish fast-fashion retailer in the cross-hairs of a consumer…
Kingpins NY: Information Gaps Slow Denim’s Sustainable Momentum
At Kingpins New York, experts discussed how greenwashing and inconsistent reporting have created a gray area…
4 Red Flags to Know to Avoid Buying Greenwashed Jeans
Consultants weigh in on key words and concepts that are most commonly used by denim brands exaggerating their…
Sustainability and Marketing: Two Sides of The Same Coin?
Going green doesn't have to be just talk. A more sustainable supply chain is also a more cost-efficient one…
Hot Take on Higg MSI Controversy: ‘We Risk Missing the Elephant in the Room’
Transformers' Kim Van Der Weerd says her point wasn't that numbers aren't useful, but that numbers, in order…
H&M Greenwash Warning Fuels ‘Urgent’ Higg MSI Review
The SAC is also "pausing" its consumer-facing Transparency Program providing intel on the eco impact of…
Canada Goose and Allbirds’ Animal-Welfare Lawsuits Are Over
A pair of greenwashing lawsuits that could have punished brands for touting sustainability certifications…
Substantiating Sustainability: Avoiding the Dangers of Greenwashing
Textile quality and sustainability solutions company SgT helps brands and retailers legitimize their green…
These Are Retail’s Biggest Sustainability ‘Mistakes’
New research outlines what retail can do to meet boldly stated sustainability goals and where the sector has…