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Genevieve Scarano

Brandwatch Report: Consumers Control Social Media Engagement With Retailers

Brandwatch's latest report reveals how crucial consumers are to retailers' social media communication.

Patagonia Debuts World’s First Rainforest Alliance Certified Natural Rubber Wetsuits

Patagonia is incorporating a more sustainable material for its surf apparel.

New Wool Socks Collection Elevates Performance Benefits

Cocona and Point6 are coming together to launch a line of advanced legwear.

The Week In Footwear: Shoe Store Employment Dips as Prices Plummet

Brooks Running celebrates 2,189-mile record with new Cascadia shoe Brooks Running Company is celebrating…

Nanotex and Cotton Inc. Introduce Dry Inside Tech for Activewear

Nanotex and Cotton Incorporated are working together to change cotton apparel technology.

Pantone Launches App for Designers

Pantone released a new app that combines mobile technology, color management and design for optimal consumer…

Fulgar Debuts Recycled Mélange Yarn

Italian synthetic fiber producer Fulgar released a new product.

The Week In Denim: Levi’s Debuts an Updated 505 Jean

Levi's is releasing an updated version of the 505 jean.

New York & Company Teams Up With Shopkick To Reward Customers

Women's retailer New York & Company is working with Shopkick to offer its customers major perks.

John Lewis Partnership Initiates Campaign to Find and Fund Retail-Specific Start-Ups

The John Lewis Partnership and TrueStart are working together to find and fund new products, services and…

Fiber Prices Continue to Climb

Fiber prices are on the rise as supply becomes more scarce. According to the latest monthly fiber report from…

Retail Space Demand Stays Strong As Consumer Behaviors Change

Retail real estate isn't caving anytime soon.

Penn State Project Creates Self-Healing Textiles

What if there were anti-chemical suits that protected factory workers from accidental toxic releases?

CoolVisions Filament Fabrics Add Hyosung Creora Eco-Soft Spandex

CoolVisions dyeable polypropylene filament fabrics are getting a new athleisure-approved material. These…

Footwear May Be The Solution For Struggling Apparel Brands

It's no surprise that today's retail scene is tough, but apparel companies are turning to another key…