Generation Z
Harnessing Creativity and AI: How Brands Can Thrive in Today’s Digital-first Media Landscape
The Weber Shandwick Collective's Karen Pugliese discussed how blending human creativity and AI is helping…
Pomellato Names C-pop Star Roy Wang Global Brand Ambassador
The 24-year-old pop star, who made his debut as a member of the Chinese boy band TFboys, counts more than…
EXCLUSIVE: Von Dutch Expands Reach With New Lifestyle Venture, Thanks Charli XCX for ‘Reigniting Gen Z’s Interest’
Just two months after launching Von Dutch Loves, the Y2K brand is now tapping into the food, beverage and…
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Gen Z and Millennial Men Are All About Pilates, Hair Growth Tips and Being Tech Savvy
Pinterest unveils its first men's trend report, looking at what the growing demographic on the social media…
Led by Gen Z, ‘Cancel’ Fear and Intentionality Are Driving Consumers to Embrace ‘Value Spending’
Survey data from Lightspeed reveals the psychological consumer behaviors that are impacting purchasing…
Yahoo Mail Unveils AI Mobile App Feature and Collabs With Anti Social Social Club
The email provider has announced its newest tech feature and has teamed up with comedian Morgan Jay for its…
The Kids Are Buying Luxury Niche Fragrances on Websites You’ve Never Heard Of
Data from Charm.io shows fragrance sellers like Decant Heaven, known for designer perfume samples, and…
EXCLUSIVE: DJ Vintage Culture Helps ‘Set the Tone’ for Von Dutch Loves Debut Ahead of Sónar Festival
The collaboration was developed in partnership with Vintage Culture and the Von Dutch design team.
Gen Z, TikTok and AI: The Future of Personalized Marketing
Listrak's data shows shoppers are using social platforms for research, offering personal data for customized…
Gen Z and Millennials Are Redefining What Items Are ‘Necessities’ Amidst Economic Uncertainty
A new consumer behavior survey from Credit Karma reveals how young Americans view nonessential items versus…
Financial Stress Hits Americans Hard, Driving Focus on Literacy and Affects on Health
Amid the looming tariffs and global economic uncertainties, Americans are talking about money and learning…
AI, K-Beauty, Kids’ Products: Key Trends From Cosmoprof Worldwide Bologna 2025
Brands and retailers weighed in on the key trends at the trade show.
Unlocking Gen Z’s Potential: How Brands Can Thrive With the Most Influential Generation
Insights from Ogilvy and Emarketer reveal Gen Z's shopping preferences, economic power and strategies for…
Gen Z’s Global Spending Power to Hit $74 Trillion by 2040, but Savings Fall Short, BofA Report Reveals
Bank of America research highlights Generation Z's growing economic influence, accelerated spending habits…
Millennials and Gen Z Are Traveling With Both Passion and Practicality
A new Amex Travel report unveils its 2025 travel trends and looks ahead.