Generation Z
Gen Z’s Economic Impact Soars as Workforce Entry Boosts Spending Power to Over $1 Trillion
New research highlights Generation Z's burgeoning financial influence, revealing a potent combination of…
EXCLUSIVE: Uber and Nuuly Team Up to Make Clothing Rentals Easier for Students
The collaboration serves as an added benefit for Uber One for Students users.
Gen Z Are Second Guessing Taking Consumer Advice From Social Media
More than 75 percent of Gen Z Americans actively seek financial advice or information online.
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90% of Gen Z Tie Clear Vision to Self-confidence, According to Acuvue
The contact lens brand tapped into Gen Z survey data to connect with young consumers in its #SeenWithAcuvue…
Gen Z Turns to Yuzu, RedNote to Embrace a Deeper Sense of Community
Amid potential TikTok restrictions, Generation Z is redefining their social media priorities, choosing…
Why This Brand Whisperer Thinks Luxury Needs a New Kind of Magazine
Dom Leguay, founder and creative director of consultancy Alchimie Paris, hopes her annual publication…
SMB Sentiment Around 2025 Remains Upbeat, Forecasting a Tech-driven Year
American Express Trendex looks at how small businesses are optimistic about the year ahead and investing in…
Consumer Behavior Trends Indicate Beauty and Wellness Will Remain a Priority in 2025
Data shows that beauty products spark joy for today's shoppers with men outpacing women in spending.
A Look at the Major Travel Trends for 2025
Priceline, Fora Travel, American Express and Bread Financial look at how consumers will be traveling in 2025.
Today’s Experience Economy Is All About ‘Good Vibes’
Resy and The National Restaurant Association look back at the major consumer dining trends from 2024 and…
How Millennials and Gen Z Are Rebranding Consumer Behaviors
Credit Karma's Courtney Alev discusses the shopping trends that have staying power for today's young…
Gen Z Embraces AI for Customer Service, Yet Yearns for Human Touch in Complex Situations, Survey Reveals
New research from Five9 highlights the delicate balance companies must strike between automated solutions and…
The Top 25 Brands That Held Gen Z’s Attention in 2024
A new report by DCDX found that Amazon, Target and Sephora were in the top 25 brands by engagement and…
TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday
TikTok Shop announced its partnership with the U.S. mobile payments app for secure and seamless payments at…
Taylor Swift, Sabrina Carpenter, Charli XCX and Chapell Roan Are Cash App’s Top Mentions
Cash App's first-ever financial trend report examines peer-to-peer payments to decode spending habits and top…