Gen Z
‘Bumpy’ 2021 Outlook Leaves Room for Sports Retail Growth: NPD
With sweatshirts and active bottoms leading activewear, NPD's Matt Powell expects new brands to enter the…
Expect ‘Post-Prohibition’-Style Outburst Next Year, Experts Say
Some of the top minds in retail-related sectors say the year ahead will see consumers splashing out after a…
Gen Z Mall Retailers See Sales Uptick After Tough August
Zumiez and Tilly's both reported year-over-year decreases in net sales in August, follow by increases in…
Gen Z’s Digital Prowess Presents Community-Focused Opportunities, WGSN Says
Trend forecasting firm WGSN published a report highlighting Gen Z's affinity for communities, and their…
Tommy Hilfiger Reveals Tommy’s Drop Shop
Taking cues from hype beast brands, Tommy Hilfiger plans to offer limited-edition tees designed by a…
Crocs’ Glow-in-the-Dark Collab With Latin Hitmaker Already Sold Out
The maker of covetable clogs paired up with a Gen Z-beloved artist for its latest must-have release during…
Mango’s Newest Launch Targets Gen Z Teens and Tweens
The Spanish fast-fashion firm broadened its kids' assortment to cater to the adolescents of Gen Z.
Mudd is Back from the Early Aughts with New Footwear and Accessories
A fan favorite from the '90s and early aughts is being revived with a new line of products.
Women In Denim: Aydan Tüzün
In this Q&A, Istanbul-based executive director of global sales and marketing Aydan Tüzün discusses creating a…
Class Act: A Look Inside FIDM’s Industry-Led Denim Course
Los Angeles' best kept denim secret could be the Fashion Institute of Design and Merchandising's…
Younger Generations Seek Mystical Guidance For Everything—From Health to Fashion
Consumer brands of all kinds are turning to a higher power to connect with the millennial and Gen Z cohorts…
Gen Z Weighs in on Greenwashing and Fashion’s Future
Gen Z fashion students and graduates from colleges around the globe discuss their pandemic experiences and…
New Cohort of Young Consumers Values An Ironic Brand Aesthetic
Retail data analytics firm Edited advised brands to learn how to target a new Gen Z subgroup that celebrates…
Did Klarna and Cosmo Just Reinvent the Back-to-School Sale?
Pay-later platform Klarna is teaming up with the millennial bible—Cosmopolitan Magazine—to stage a summer…
Viral Video App TikTok Helps Brands Court Gen Z
Move over, Instagram. Gen Z sensation TikTok could be the new platform for product discovery in 2020.