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fragrance
Hatchbeauty Taps L’Oréal Veteran as President
Michael Sampson will focus on fostering the company's brands to be lucrative for the long haul.
Lite + Cycle Takes a Simple Approach to Fragrance
Kristi Head, founder of the brand known for candles, created three purposeful perfumes for wearers who are…
Data-Driven Start-up Scent Trunk Tackles Tailoring Fragrances
Subscribers pay $11.99 per month for personalized 5-ml. colognes or perfumes.
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Alford & Hoff Treads on Unusual Scent Territory for Its Third Fragrance
Surgical bone cement played a role in the creation of No. 3, an eau de toilette that's rolling out to Neiman…
Astier de Villatte Brings Cologne to Berlin
The French artisanal homewares brand has added Germany to its slow and selective fragrance launch strategy.
The Perfumer’s Story by Azzi Launches at Liberty
After creating interiors fragrances for the Chiltern Firehouse and art galleries, Glasser wanted to create a…
Fragrance.com Tests Holiday Pop-up
The e-commerce shop is testing the market to see if further shops are an option.
Strangelove to Launch Oudh-Centered Fragrances at Bergdorf
The brand, founded by model and photographer Helena Christensen and GaiaOne cofounder Elizabeth Gaynes…
Mass Market Fragrance’s Great Disappearing Act
Can the mass market fragrance business be saved from extinction?
Urban Scents Launches Olfactory Art Project Cavuspace
The Berlin-based fragrance line will hold scented exhibitions and offer regular perfume-related workshops.
Ariana Grande’s Second Fragrance Set to Sweeten Holiday Tills
Sales of Sweet Like Candy are tracking ahead of the pop star's previous fragrance launch Ari.
Lalique to Launch L’Insoumis Fragrance
The new men's fragrance pays homage to René Lalique's unconventional spirit.
Clive Christian Enters Saks Brookfield Place
The U.K.-based luxury brand is expanding its retail presence to downtown Manhattan, and is releasing a new…
Parlux Tests Shop-in-Shop To Boost Celebrity Fragrances
At the Carson's in Evergreen Park, Ill., Parlux is turning shopping for celebrity fragrance into an…
Synthetics Are the New Naturals at Tranoï Parfums New York
Perfumers and retailers agree that an advertised use of synthetic ingredients is a burgeoning trend in niche…