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fragrance
Fragrance Companies Hope Collections Will Satisfy Demanding Consumers
Trying to satisfy the increasingly demanding consumer, fragrance companies think more will be merrier.
‘Empire’ Offers Two Fragrances to Engage With Fans
The fragrance, available now online, will be at Macy's and other retailers during the holiday season.
Artistry Plunges Into Prestige Fragrance With Flora Chic
The floral fragrance is expected to be the first of many scents from the direct-selling skin-care and…
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The Future of Niche Fragrances Discussed at Pitti Fragranze
New trends and distribution strategies took center stage at the fair's 14th edition.
Bulgari Reimagines Rose to Grow Its Goldea Fragrance Range
After focusing on the U.S. with its first Goldea fragrance, the luxury jewelry brand is positioned for a…
The Limited Launches Fragrance Collection
The retailer is making a lifestyle appeal with Simply Modern, a collection of three fragrances.
Antica Farmacista Enters Barneys New York
The fragrance, bath and body-care brand's multipronged distribution strategy covers department stores…
Natural Fine Fragrance Purveyor Pour le Monde Lands on Macys.com
The brand offers three scents for the department store's wellness-oriented shoppers.
Luxury Subscriptions Offers New Approach to Fragrance Marketing
The magazine subscription service gives readers the chance to physically experience new fragrances.
Ellis Brooklyn to Enter Sephora Online
Bee Shapiro, a contributing columnist for The New York Times, will launch her range of four scents at the…
Smell Test: I Miss Violet
While this fragrance from The Different Company was cited by some as exhibiting certain charms, another judge…
Diesel Launches Bad Fragrance With Boyd Holbrook as Face
Holbrook's work includes Netflix's "Narcos," as well as "The Free World," "A Walk Among the Tombstones" and…
Marc Rosen Associates Launches New Division for Niche Brands
MRA Studio was established to give smaller brands the opportunity to create their own beauty lines.
Tranoï Parfums New York Brings Niche Fragrance to Fashion Trade show
Forty-one niche fragrance labels will be on display for the fashion buyers at the trade show.
Fall Fragrance Trend: Amber Waves
This fall, the hottest note in niche perfumery is pure fantasy, inspired by a substance that has no smell…