fragrance
Jason Wu Fetes Fragrance With Intimate Dinner
Hosted by Stacey Jordan Cook, Wu brought together a group of his close friends to celebrate the launch of his…
Influence Peddler: Bella Hadid and Bulgari Fete the U.S. Launch of Goldea the Roman Night
The model is the face of the jewelry firm's Millennial-targeted new fragrance, which debuted in Rome earlier…
Hermès Toasts New Fragrance by Staging Intercontinental Events
The brand celebrated the launch of their new Millennial-targeting fragrance, Twilly d'Hermès, with influencer…
WWD Recommends
Wal-Mart Launches Hard Candy Fragrances
There has been a lack of mass fragrance launches. Hard Candy plans to change that.
The Fragrance Group Debuts So Avant Garde
The distributor of Lalique Parfums and Starck Paris is aiming to help consumers navigate shopping for niche…
Jo Loves Moves Further Into U.S. Market With Sephora Launch
Jo Malone's fragrance brand will launch online with the retailer on Sept. 6, and enter 14 doors on Oct. 27.
The Smell Test: Michael Kors Wonderlust
The judges praised the fragrance for its commercial viability — but for some, it brought back the Eighties…
Perfumania Files Chapter 11 Petition
The company plans to exit bankruptcy proceedings as a privately held company.
Marc Jacobs Gets Eau So Decadent With Latest Scent
The fragrance is the third in the Marc Jacobs Decadence family.
‘Unsettled’ Adds Olfactive Experience to Museum Exhibit
Artist and perfumer, Bruno Fazzolari has created a fragrance for the upcoming exhibit at the Nevada Museum of…
A Playbook for Reviving the Mass-Market Fragrance Business
A total overhaul of the thinking in mass market fragrances is needed, according to one marketer.
Inter Parfums Readies For Ad Spend in Back Half
The business also expects U.S. operations to grow sales.
Candle Maker Maison Trudon Enters Perfume Arena
Creative director Julien Pruvost said the approach to creating the fragrances was similar to the candle…
Linda Levy Named President of The Fragrance Foundation
Levy is leaving her post as Macy's divisional merchandise manager for fragrances.
Caswell-Massey, IFF Team With The New York Botanical Garden
The three institutions are coming together to launch new collections inspired by the garden's unique flowers.