Programmatic Advertising to Reach $46 Billion This Year
Emarketer also said it sees mobile programmatic ad spending to reaching $32.78 billion this year.
Tech’s Crisis of Confidence
With more questions about how the Silicon Valley giants operate, the world is reevaluating its love affair…
From Facebook to Under Armour, Data Security Breaches Put GDPR in the Spotlight
With the GDPR deadline looming, a spate of data scandals at Facebook, Under Armour, Saks and Lord & Taylor…
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Facebook Exec Addresses Reports of Data Misuse by Cambridge Analytica
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Facebook Unveils Tools to Boost In-Store Sales and Personalized Ads
The social giant's latest mobile ad features aim to beef up retail sales, both in stores and online.
Facebook Predicted to Lose 2.1 Million Millennials, Gen Z-ers in 2018
Emarketer's latest research reveals that younger social users are flocking to alternative platforms.
Why Gen Z Is Breaking Up With Social and What it Means for Your Brand
The digital natives of Gen Z might spend nearly all of their time on social media but they're finding that…
Google, Facebook Ad Power Poised for New French Investigation
The tech giants' dominance in online advertising is proving to be a concern for European regulators.
Pixability Discusses How to Win at Video
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Amazon Muscles Out Google to Garner Top Spot in Brand Value
Brand Finance's rankings of most valued brands included Samsung, Facebook and Walmart.
Facebook Rolls Out New Lists Feature
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Fashion World Grapples With Follower Fakes
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Facebook’s Youth Base Seen Shrinking Even Faster in 2018
Facebook may not be able to rely on Instagram to shore up youth losses, which could benefit Snapchat.