Consumer Loyalty
Chinese Consumers: Apparel Brand Loyalty Is ‘Fleeting’
Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers…
Amazon, Levi’s, Nike and TikTok Among Category Leaders in Loyalty and Brand Engagement
These are among the brands known as "loyalty juggernauts."
Shopper Values, Not Just Perks and Discounts, Drive Shopper Loyalty
Tentree taps into shoppers' drive to do good by giving them access to information about the environmental…
WWD Recommends
Sustainability is Starting to Make Inroads With Consumer Buying Decisions, New Survey Reveals
Many brands have pushed their sustainability quotient in recent years as an important marketing tool, and it…
Celebs Seem to be Engendering Just the Loyalty Brands Desperately Need
At a time when stores are hurting for foot traffic, apparel companies are tapping celebrities to boost sales…
Survey Finds Digital Brands Excel in Consumer Loyalty
When it comes to consumer loyalty, digital brands are leading the way.
Study Shows Consumers Underwhelmed by Omnichannel Offerings
A new survey by Accenture Research challenges some commonly held assumptions about how consumers perceive…
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