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Consumer Behavior

Analysts See Better Execution From Brands in U.K. Versus U.S.

Jane Hali & Associates LLC noted more design-led branding in sportswear and activewear.

To Survive, Retailers Must Respond to Consumer Behavior Shifts – Here’s How

A survey released by Narvar, a postpurchase experience service, forecasts that AI-driven bots and voice…

Research Reveals Retail’s Rapid Transformation — With More to Come

Findings from JWT, PMX Agency, Bomoda and Chegg are being presented at the WWD Digital Forum.

M. Gemi Leverages PredictSpring to Bolster In-store Experience

The retailer spends time talking to customers and identifying their needs while leveraging data to inform…

To Nail Fashion Week Social Content, Keep It Brief

A well-edited video will up engagement and attract new followers.

Understanding Color Psychology Key to Digital Marketing, Brand Loyalty

The colors a brand chooses to don online are not just essential to branding identity — they can even result…

Aptos Taps Former Tory Burch, NRF Executive for New Retail Role

The position aims to help retailers and brands better deploy omnichannel strategies amid industry changes.

Think Tank: Four Lessons the Off-Price World Can Learn From Amazon

Ronen Lazar, chief executive officer and cofounder of Inturn, serves up tactics for staying competitive.

Think Tank: Adapting to the New Retail Reality

Matthew Mason and Lauren Leach of Conway MacKenzie share insights into how retailers can adapt to the…

IBM Watson Serves New AI-Powered Solutions at U.S. Open

The machine-learning software has expanded to include video analysis.

Pinterest-Integrated Shopping Web Site Launches

The launch of Everystore is designed to provide a seamless shopping experience.

Adobe Consumer E-mail Survey Marks Marketing Opportunities

The annual study discovered emerging consumer behaviors within the channel.

Investing in Technology, Speed and Customer Engagement

Retailers share their perspective on how the supply chain is influenced by consumers and technology.

Crowded Social Submits Engagement Challenges for Beauty Brands

Growing amounts of social content is cluttering the channels, resulting in poor conversion rates.

To Draw and Maintain Online Shoppers: Up VR, AI, Product Finders

An Astound Commerce survey revealed the new technology that online shoppers are finding most important for…