Consumer Behavior
Verizon 2024 Report Highlights How Connectivity Shapes Consumer and Family Dynamics
Exploring digital-physical shopping trends, the rise in social media and smart device usage, and tech's role…
NielsenIQ Levels Up Market Research With Expanded Omnishopper Panel, Capturing 8 Billion Consumer Purchases
Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and…
Consumers Turn to Side-hustle Businesses to Build Personal Wealth
A new report looks at the entrepreneurial trends for 2025.
WWD Recommends
Chinese Consumers: Apparel Brand Loyalty Is ‘Fleeting’
Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers…
Are AI Shopping Assistants Manipulating Consumers?
A recent study reveals that 70 percent of consumers feel emotionally manipulated by AI, sparking debate on…
Deloitte 2025 Retail Forecast: Surge in Consumer Spending and AI Integration
The company's 2025 outlook expects consumer spending to grow at a pace of 3.1 percent.
Gen Z Turns to Yuzu, RedNote to Embrace a Deeper Sense of Community
Amid potential TikTok restrictions, Generation Z is redefining their social media priorities, choosing…
Recurly Report Highlights Shift in Subscription Economy: Acquisitions Down, Retention Up
Analyzing trends from millions of users, Recurly's latest report emphasizes the importance of personalized…
Bouqs Is Infusing ‘Puppy Love’ and ‘Good Vibes’ Into Valentine’s Day Through Two Collaborations
The modern floral brand's CEO Kim Tobman talks to WWD about Bouqs' "logistics of love" game plan and…
How FabFitFun’s Katie Kitchens Is Helping Brands Push Perspective From Discovery to Loyalty
The founder talks about finding key trends, longtime subscribers and the company's expansion into buzzy new…
New SAP Emarsys Report: 83% of Consumers Feel Brands Don’t Value Their Loyalty
SAP Emarsys highlights the gap in brand loyalty and consumer value, urging personalization.
76% of U.S. Consumers Fear Data Security in Online and Social Shopping, SOTI Reports
Social commerce is gaining traction, but many shoppers continue to abandon purchases due to lack to trust and…
2025 Shopping Trends: Economic Concerns Shape Consumer Priorities, AI Enhances Tailored Experiences
The latest First Insight research also reveals that heightened recession fears influence spending habits.
Consumer Behavior Trends Indicate Beauty and Wellness Will Remain a Priority in 2025
Data shows that beauty products spark joy for today's shoppers with men outpacing women in spending.
Meet the Sandwich Generation: America’s Latest Finance-driven Consumer Trend
Data from Credit Karma's latest consumer survey highlights the massive price tag of being "sandwiched"…