Consumer Behavior
Is Amazon the New Google?
Consumer searches are beginning — and ending — on the e-commerce behemoth.
Think Tank: Addressing the Consumer ‘Trust Crisis’
Hana Ben-Shabat, partner in the consumer and retail practice of A.T. Kearney, explains.
Vendors: As Amazon Disrupts, Retailers Need New Game Plan
Personalization and an improved overall shopping experience will be key.
Slide Over, Siri, Samsung Mobile Debuts Voice-Control Updates
Select Samsung Galaxy S8 and 8 Plus owners will have access to the app's voice-control features.
The Draw of Brick-and-Mortar in a Digitized Retail Landscape
Consumers might be purchasing more on mobile, but there's still a place for in-store shopping, according to a…
Aldo Emphasizes DNA in Updated Strategies
David Bensadoun, chief executive officer of Aldo Group Inc. discusses maintaining the company's Canadian…
The Science Behind Influencer Marketing
Backed by extensive data and enhanced with new technology, influencer marketing has become a well-oiled…
Fast Fashion, Ath-leisure Lead in Monthly Earned Media Value
Though Zara and Revolve still lead the stats, Farfetch and Yeezy are climbing the ranks.
Consumer Virtual Reality Awareness Rises
Consumers are becoming more familiar with the technology, signaling to retailers to ready themselves for…
PPG Predicts Unexpected Tone for 2018 Color of the Year
An updated tone of black makes a return for next year — investigated and cultivated in line with consumer…
Is Product Content Costing Your Brand?
A new survey confirmed that item descriptions and peer reviews rank highest among factors influencing…
Beacon Technology Informs Updated Beauty Retail Strategies
In a tumultuous retail climate, beacons are offering insight into consumer foot traffic within physical…
ICSC Survey Reveals ‘Halo Effect’ of Physical Stores on Digital Commerce
The study involved a survey of more than 1,000 consumers.
Salesforce Shopping Index Marks Shift in Digital Commerce
The first-quarter index proves that customized content that's integrated throughout the entire customer…
Retailers Struggle to Maintain Earned Media Value
Tribe Dynamics' March EMV report displayed that top retailers are facing challenges to maintain consumer…