consumer behavior
What Tempts Consumers to Shop May Not be as Simple as You Think
Research from Clicktale uncovers the array of behaviors and motivations behind modern-day shopping.
Study: Consumers are “Deluded” About How Much Clothing They Leave Unworn
People tend to underestimate how much hoard or waste, often by several orders of magnitude, according to…
Here’s What You Need to Know About Shoppers Around the Globe
Global consumers are alike in many ways but show some differences as well with regards to their shopping…
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2018 Consumers Are Different so Your Brands Need to be Too
The recent turmoil playing out in politics, the workplace and retail has left its mark on consumers…
NRF: E-commerce and Stores Aren’t Mutually Exclusive
Though malls and shopping centers may be looking a little worse for the wear, they're hardly beyond…
NPD: Retailers Still Aspirational but Consumers Have Moved On
Consumers were in a dress rehearsal for the day they would be able to afford luxury goods but today they're…
From the Editor: A Millennial on Why Millennials Don’t Shop in Stores
The biggest talk in retail, if it isn't about how to grab the up-and-coming Gen Z while they're hot, is about…
Generation Z Drives New Consumer Spending Patterns
The youth are taking over retail. Generation Z, successors to the millennials born between the mid-90s and…
What Does It Really Take to Hook Consumers Today?
"The old traditional world of advertising has changed and we need to look at things through a new lens."
Shoppers Show Keen Interest in Wi-Fi and Location-Based In-Store Services
According to a recent study conducted by Research Now for Zebra Technologies, shoppers are very interested in…
Online Shoppers in US and Canada Choose Lower Shipping Cost Over Delivery Speed
According to a recent survey conducted by shipping company, Purolator International, online shoppers in…
Smartphones Are Becoming the Most Used Device for Consumers
Smartphones are quickly becoming the most used device for consumers, with 84 percent using these them while…
Op-Ed: American Consumers and Their Discontents
Another holiday shopping season has come and gone; it wasn’t too bad depending upon whom you ask. After some…
Walmart’s Plight in China: Still Failing After 20 Years
Walmart’s ambitious designs on global expansion squarely depend upon its penetration of China’s customer-rich…
Kohl’s New Strategy: Emphasize National Over Private Brands
In what appears to be a dramatic departure from a two-decades-long love affair with its own private label…