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Back to School

Foot Locker CEO Sees ‘Very Favorable’ Apparel Trends Heading into Back to School

Foot Locker Inc. reported second quarter income rose nearly tenfold, as sales increased across categories.

Target’s Momentum Continues Into Back-to-school Season

Growth was across all channels as shoppers return to physical stores.

Nordstrom to Donate 25,000 Pairs of Nikes to Kids This Fall

Over the past 11 years, Nordstrom and its nonprofit partner Shoes That Fit have donated more than 240,000…

Consumer Confidence Is Beginning to Waver Again, According to Survey Data

The First Insight survey found a 25 percent jump in worried consumers with the COVID-19 variant on the rise.

In-store Sales Rose in July, While BTS Helped Apparel Surge

In-store shopping was 81.9% of total retail sales in July, as year-over-year apparel sales jumped 80% and…

Consumers Hurry to Schedule Summer Trips Ahead of Return to Office and Back to School

The latest Amex Trendex finds Americans are spending time and money to prepare for a return to in-person…

How to Turn Prime Day Lessons into Q3 and Holiday Success

Now that Amazon Prime Day is over, apparel brands can look at what worked and plan for both back to school…

NRF: Shop Early for BTS and Holiday

Ongoing supply chain constraints could tighten BTS and holiday inventory levels, and buying early helps…

EXCLUSIVE: American Eagle Goes Back to School With Snapchat

The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.

Rue21 Opening 15 Stores As Denim Attracts Back-to-School Spotlight

Rue21, which targets the 15-to-25-year-old Gen Z demographic, is heavily promoting its array of denim jeans…

Famous Offspring Front OshKosh’s Back-to-School Campaign

Mariah Carey's 10-year-old daughter, Monroe Cannon, stars in her first-ever brand campaign for heritage…

NRF Survey: Back-to-school Spending Expected to Reach Record High

While families are planning to spend more on K-12 students in every category, electronics and clothing saw…

Will First Guaranteed Income Program Save US Retail Sales? Week Ahead

U.S. retail sales rose in June, with many hoping that the trend will continue as governmental benefits such…

Let the Back-to-School Wars Begin

From JCPenney's inclusive new launch to Walmart bringing in a tween-fave brand, back-to-school players are…

This is Why Back-to-School Sales Could be as Good as it Gets

Apparel and accessories will drive BTS sales to $780 billion, but spending concerns augur a possible fall…