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Back to School

Amazon Prime Day Marks Opportunities for Retailers, Too

Shoppers are becoming primed for spending on the splashy occasion from a variety of e-commerce sites.

It’s Deal or No Deal for Back-to-School Shoppers

Back-to-school spending accelerated at a slower pace, as consumers opted to wait out retailers who had been…

NPD: Mass Merchants are Winners in B-t-s Sales

NPD said the back-to-school selling season runs from July through September.

Retail Realities: Sneakers Drive Back-to-School Footwear Sales

A highly promotional retail environment has thrown the traditional retail calendar in a state of flux…

Marks & Spencer Trains Staff for Back-to-School Shoe Fittings

Marks & Spencer (M&S) is taking a hands-on approach to back-to-school shoe sales. Taking customer service…

B-t-s Results Reveal Insights Into Upcoming Holiday Sales

A recent report by ContentSquare illustrated the state of the market for this year's back-to-school season…

Kids Foot Locker Debuts New Video Series with Teyana Taylor

Kids Foot Locker teamed up with six families with a passion for sneaker culture for the company’s latest…

Macy’s CEO Says Store’s Entire Marketing Machine Needs “Re-Engineering”

Looking to put a charge into what’s been a lackluster performance in a challenging environment, Macy’s is set…

As B-t-s Spending Drives Weekly Sales Up, American Eagle Seen as Season’s Winner

The Retail Economist-Goldman Sachs Weekly Retail Sales Index rose 2.4 percent this past week.

As Weekly Sales Dip, Apparel and Electronics Get Back-to-School Boost

The Retail Economist-Goldman Sachs Weekly Chain Store Sales Index fell 0.5 percent.

WallFlower Jeans Touts Versatility for Back-to-School

Juniors denim label WallFlower Jeans debuts a back-to-school campaign with an emphasis on versatility and…

Shoppers Eye Malls, Set to Spend More This Bts Season

Telsey Advisory Group said in a research note that the back-to-college segment is on track to have a record…

Retailers Dangle Bait For Discount-Hungry BTS Shoppers

The kids may still be on the playground but the back to school season is in full swing. Too bad a quarter of…

Retailers to Invest More in Mobile, Social for Back-to-School

Some 89 percent of retailers will increase their marketing spend on mobile for b-t-s.

Generation Z Eyes Physical Stores for B-t-s Shopping

HRC Retail Advisory polled the cohort and found a preference for shopping sooner, and in stores.