Baby Boomers
Golf’s ‘Golden Age’ Drives Big Gains for Shoe Brands and Retailers
New players entering the sport from women golfers to juniors and Baby Boomers are spurring an increase in…
Who’s Most Likely to Use Buy Now Pay Later for Holiday Gifts?
Baby boomers most likely to use BNPL for holiday gifts, while more higher-income consumers earning over $100K…
Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time
81 percent of young consumers don't want to see the same kind of content on every platform, according to…
Baby Boomers and Gen Z Stand at Opposite Ends of This Spectrum
Baby Boomers hold the most old-fashioned views on sustainability, even more so than the Silent Generation.
“Bridge Millennials” are the Shopping Demographic of Retailers’ Dreams
PYMNTS.com has a defined a new class of consumers for brands and retailers to woo: bridge millennials, who…
Boomers Still Wield Mighty Retail Power
The spending power of baby boomers, those born between 1944 and 1964, is expected to reach $15 trillion…
5 Consumer Spending Trends Affecting Footwear Sales
Millennials are finally seeing wage increases but they’re spending the extra cash on travel, restaurants and…
What Shoppers Want and Where They’re Going to Get it
Omnichannel is the watchword for every fashion retailer today, and with good reason. The way shoppers get…
Is Shoe Shining a Lost Art?
Are men wearing distressed shoes for fashion, or is the trend the result of poor shoe shining skills? A new…
Apparel Retail: Boomers Still Vital but Gen Y Shows the Love
Millennials are often characterized as not having money for rent but—perhaps to the frustration of…
Mill of the Week: Orta Anadolu
Orta Anadolu attributes its success to a rather simple concept: the mill works closely with brands to serve…
Study: Stop Trying to Sell Jeans to Millennials
Retailers and brands are still intent on separating and targeting millennial denim consumers. A new study…
GfK Study Finds Women More Likely to Use Mobile Devices to Shop than Men
A new GfK study has found that women are far more inclined to shop on their smartphones or tablets, meaning…
Report: Millennials Aren’t That Different from Other Generations
Just because they check their phones around 43 times a day doesn't mean they shop online any differently than…
Survey: Baby Boomers and Seniors Are Shopping Online
At nearly 77 million strong, Baby Boomers (those aged 51 to 69) control more than 75 percent of U.S. wealth…