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Asics

Asics Introduces New Shoes Targeted to Specific Runner Styles

The Metaspeed shoes are intended to benefit both runners with long strides and those with faster cadence.

Asics Converts Recycled Clothing Into ‘Sunrise’ Sneakers

Asics used the same advanced technology to craft a range of upcycled apparel and footwear for Japanese…

After Turbulent 2020, Asics Hopes to Build on Positive 2021 Start

After a fourth quarter sales dip of 12.3 percent, Asics saw preliminary sales bounce back in January to 6…

Asics’ New Campaign Centers Around Mental Wellness

The brand is dedicated to increasing its reach in the run specialty arena.

Asics Shutters NYC Flagship as it Warns of ‘Extraordinary’ 2020 Losses

The Fifth Ave. flagship was open for just three years.

Asics Becomes First Japanese Company to Join The Fashion Pact

It joins more than 60 other companies that have committed to mitigating climate change, restoring…

Asics North America Reports ‘Signs of Recovery’ in Q3

The company reported a second consecutive quarter of triple-digit, year-over-year online business growth in…

Exclusive: Concepts’ Tarek Hassan Gets Real About Retail Expansion, His Humble Beginnings & Catering to the Female Consumer

The veteran retailer makes his biggest statement yet with the opening of a new Boston flagship today.

Shuffle Board: C-Suite Shifts at Macy’s, Asics and Boathouse; Key Changes at Urban and VF

Macy's tapped Adrian V. Mitchell as CFO, and Asics named Richard Sullivan president and chief operating…

Asics Joins RE100 On Path to 100% Renewable Electricity Usage

The performance footwear brand has set a target of raising the use of renewable energy to at least 60 percent…

Uniqlo, Asics Meet Consumer Demand With Innovative New Face Masks

As face masks settle into their status as fashion's new category, companies are coming up with innovative…

Willow Smith Named Brand Ambassador for Onitsuka Tiger

The actress and singer is featured in the fall 2020 ad campaign.

Asics Profits Fall Sharply in First Quarter

Online sales increased but overall results were down sharply due to the coronavirus.

Asics Ventures Invests in Synthetic Spider Silk Startup

Asics said one of the core strategies in its medium-term management plan is to "create differentiated…

No Summit? No Problem. Asics Planning VR Release for Trio of New Shoes

With its summit cancelled because of the outbreak. Asics is getting creative with its next footwear debut.