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Asics

Asics Collected Recycled Clothing to Make Team Japan’s Olympic Gear

The sportswear is part of Asics' wider commitment to climate change and a circular economy through its Reborn…

Paris Fashion Week Men’s Fall 2020: Highlights From the Footwear Presentations

A roundup of the presentations from Paris Fashion Week Men's.

At CES, Asics Debuts Smart, Science-Backed Sneaker

Asics is all about bringing science and sensors to sneakers.

Have Sneaker Collaborations Peaked?

With top luxury fashion houses and sportswear companies collaborating, where do fashion designer-sneaker…

Asics Fizzles, Nike Sizzles at Major Tokyo Marathon

Nike outshone Asics during a famous relay marathon on the Japanese footwear brand's home turf.

Asics’ New Tennis Shoe Keeps Up With the Changing Game

Needing to stop with precision and start with speed, modern baseline tennis players require extra stability…

ThredUp Separates the Winning Gifts From the Losers

The resale platform receives its biggest haul — a plethora of unwanted gifts — after the holidays.

Shuffle Board: CEOs Named at Asics EMEA and Tiger of Sweden, CMO Appointed at JustFab

Carsten Unbehaun succeeded Alistair Cameron as CEO of Asics EMEA, while Swedish fashion firm Tiger of Sweden…

Asics Records Three-Quarter Streak of Positive North American Growth

Asics has grown its North America business in every quarter so far this year, something that hasn't happened…

Asics Steps Up Innovation With Acquisition of Smart Fabrics Maker

The investment is expected to result in a capsule collection made from Pyratex fabrics early next year.

Can a Business Case Be Made for the Circular Economy?

Transitioning to a circular economy is clearly a moral imperative. But can employing sustainable models…

Nike Takes New Steps to Support Female Runners After Backlash Over Maternity Policy

The Swoosh is answering the call of those who took it to task.

Nike Wasn’t Paying Pregnant Runners — Here’s What Its Competition Was Doing

Under Armour, New Balance and Asics weigh in.

Performance Styles Rebound for Asics in North America as Global Sales Stagnate

Asics released its first quarter financial performance, showing improved sales for its performance styles…

Vivienne Westwood Brings Back Asics Classics in New Collaboration

There are five sneaker styles and the first two will drop in July.