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Asics

Here’s Why Asics Is So Valuable to Retail — and Always Has Been

The brand's key retail partners weigh in.

How Asics Plans to Dominate the Running Market — Again

With 70 years of success, Asics is making moves to reclaim its spot in performance running.

Asics’ New U.S. CEO on Why the Brand’s Future Is in Performance

Koichiro Kodama talks with FN in his first major interview since taking on the CEO role.

How Running’s Rising Star Emma Bates Plans to Help Asics Reach Millennials

Bates stars in a new Asics ad campaign along with track and field competitor Queen Harrison and Lane Carico…

Onitsuka Tiger Opens SoHo Store, Plots U.S. Rollout

The concept store in SoHo is one of a dozen units planned for the U.S. market over the next two to three…

Asics to Launch Energy-Saving Running Shoe

The MetaRide features a curved sole that propels runners forward.

Asics Wants to Halve Its Emissions By Convincing Runners to Give Back Race-Worn Apparel

Asics has partnered with I:Collect on a new initiative that will place apparel take-back centers in 8…

CEO Out at Asics America After Poor Sales Stifle FY18 Earnings

Asics reported its financial information for FY18 while announcing leadership and structural changes for its…

McCarthy Exits as CEO of Asics North America

He is being replaced by Koichiro Kodama.

Asics to Turn Recycled Clothing into Japan’s Olympic Uniforms

Asics will be recycling clothing, gathered from the general public, to manufacture uniforms for Japan's…

Asics to Return Focus to Running Roots

The brand will mark its 70th anniversary this year.

Asics Hires Under Armour Exec to Head Sales

He will also become part of the executive management team in the U.S.

What to Watch: Consumers Will Seek Zen, Comfort and Darkness, Futurist Says

Asics and Finland's Space Nation have already captured the zeitgeist of calm, with a "blackout" running track…

Novak Djokovic on Making Tennis History, Breathing as Meditation, Holistic Training

Ranked sixth on the tour, he heads to Flushing Meadows with the momentum of being the Wimbledon champion and…

Asics to Be Footwear Sponsor of Live Nation

American Eagle Outfitters is also providing fan experiences at Governors Ball and Lollapalooza.