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Asics

Asics Names Richard Sullivan CEO of North American Region

He will assume the role in January and oversee the U.S., Canada and Mexico.

Asics Customizes Flip Flops With 3D-Printing Startup

Can 3D printing nudge footwear brands toward an eco-friendlier future?

Asics Gains on Running, Tennis

Asics North America highlighted what it called an "astounding" triple-digit, year-over-year leap in tennis…

A Closer Look at the Tokyo Summer Olympics Uniform Controversies

Several controversies involve racism, sexism and human rights violations.

Pandemic Cuts Put Garment Workers Through ‘Unimaginable Human Sorrow’

Findings show workers have lost out on $12 billion, and are reflective of the "catastrophic" sourcing squeeze…

Asics Targets the Up-and-Coming Sport of Women’s Wrestling

The NCAA deemed women's wrestling an "Emerging Sport" last year, putting it on the same track taken by ice…

Why Asics Is Auctioning Off NFT Footwear

The Japanese athletic brand is getting in on the digital fashion fun.

Asics Is Finding Out How Exercise Helps Mental Health

Its new Mind Uplift tool uses a combination of facial-scanning technology self-reported data to measure 10…

Asics to Launch Study on Impact of Exercise on Mental Health

Naomi Osaka's withdrawal from the French Open has opened up a conversation about mental health among athletes.

Asics Back in the Black in First Quarter

North America posted its first positive operating income in three years.

Asics Calls for People to Run For a Good Cause—in Jeans

In honor of Mental Health Awareness Month, Asics will host a virtual Blue Jean Mile competition calling for…

Retail Tech: Panasonic Acquires Blue Yonder, PTC Teams with VNTANA

Aptos is integrating its PLM platform with German live commerce company HSE, while Schuh and New Look add QR…

Footwear Fetes Earth Day With Planet-Protecting Products

Asics said its Earth Day Pack used around 5 tons of textile waste and marked its "most planet-friendly…

Asics Partners With Coca-Cola on Gel-Quantum 90

Coca-Cola has partnered with Asics for an intriguing collaboration that looks like it will get its name out…

Asics’ Dual Sneaker Launch Targets Two Different Running Styles

The shoes adjust the weight, foam thickness and forefoot curvature to account for the differences between…