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Advertising

Digital Download: LinkedIn Courts Luxury Firms With Precision Targeting

Baume et Mercier, Chanel, Louis Vuitton and Jaeger-LeCoultre have lately run ads on the site.

Gigi Hadid Lenses Zayn Malik and Adwoa Aboah for Versus Spring Ads

Zayn Malik will also be debuting in June a see-now-buy-now capsule collection he designed with the brand.

Amazon Fashion Taps Andreea Diaconu, Carolyn Murphy and Tao Okamoto for Spring Campaign

Cass Bird shot the campaign.

Richard Avedon’s Photography to Headline Guild Hall Museum Exhibition in the Hamptons

The Guild Hall exhibition is co-organized and curated by the Richard Avedon Foundation. Another version of…

Shopbop Taps Sisters Suki and Immy Waterhouse, Alanna Arrington for Spring Campaign

The advertising campaign, titled "Find Your Spring," was filmed and photographed by Matt Jones.

Michelle Hunziker Fronts Trussardi Spring 2017 Ads

The brand's new campaign, shot at Villa Trussardi in Bergamo, promotes the Lovy bag, introduced last June.

Olivia Culpo Talks Gigi Hadid, Oscar Night Plans, New Rampage Ads

The former Miss Rhode Island, Miss USA and Miss Universe is now a beauty, fashion and lifestyle influencer.

Supima Creates ‘Everyday Reimagined’ Ad Campaign

The campaign was shot by Scheltens & Abbenes under the direction of creative agency Graj + Gustavsen.

Jared Leto to Front Carrera Campaign

An Inspired by Jared Leto eyewear collection will be launched in the fall.

Amazon’s Hidden Growth Center: Advertising

Analysts estimate that Amazon pulled in more than $2 billion in advertising revenues in 2016, including…

Michael Kors First Fashion Show to Live-stream on Twitter

Twitter's new offering aims to merge the "first screen" experience of a live event with the "second-screen"…

Think Tank: Programmatic Campaigns for Fashion? Going Beyond Performance

Jemima Villanueva, director of strategic partnerships at The Exchange Lab, explains.

Snapchat and A+E Develop Reality Show

A+E developed an unscripted reality show for Snapchat's Discover platform that will debut in April.

Michael Kors Facebook Study Connects Ads with In-Store Visits

The first published study of Facebook's offline conversions ad tools found a 31 percent increase in…

L2 Research Shows Maturing Social Ad Market Amid Ongoing Growth

L2 researchers also pondered social's role in driving conversions.