Trussardi continues to keep its business in the family. For its spring 2017 season, the company tapped Michelle Hunziker, Swiss television host, actress and wife of chief executive officer Tomaso Trussardi, to front the advertising campaign of the brand’s Lovy Bag.
Hunziker was photographed by Fabio Leidi. This is the second time she had modeled for the Lovy Bag, launched in June 2016.
Leidi photographed Hunziker at the stately Villa Trussardi in Bergamo. Despite the sumptuous location, the colored images are infused with a sense of dynamic, laid-back elegance.
There are also a number of short videos to flank the photos. The song “Elegantly Pop,” which was written by Trussardi’s creative director Gaia Trussardi for the brand’s spring 2017 runway show, serves as the soundtrack.
The Lovy Bag, which is crafted in Trussardi’s signature Crespo leather, is available in a mini and medium size.