GIRLS’ DAY IN: Shopbop has tapped sisters Suki and Immy Waterhouse and model Alanna Arrington for their spring campaign, WWD has learned.
“At the end of the day, my girls, especially my sisters, are what matter most — such a privilege to be in a campaign that captures that sentiment,” said Suki Waterhouse. “My desire is always just to be in pink, so I love the Pretty in Pink trend within the campaign. Femininity is back. The trends in the ‘Find Your Spring’ campaign are making ladylike fun.”
The model and Pop & Suki cofounder, who recently did an Instagram takeover for WWD during London Fashion Week, worked alongside her younger sister, Immy. “It really is a treat to shoot with Immy,” said Waterhouse. “It’s just so easy, and we get to catch up on-set at the same time. I’m so proud of her.”
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The campaign, titled “Find Your Spring,” was filmed and photographed by Matt Jones. The London-born photographer is the son of Terry Jones, the founder of I-D magazine. He has previously worked with AllSaints, Urban Outfitters and Hugo Boss. It was shot at a private residence in Beverly Hills and the campaign revolved around friendships, and highlights the e-tailer’s six trends: Pretty in Pink, Tailor Made, All-day Lingerie, Modern Americana, New Romantics and SoCal Cool.
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In one of the campaign images, Suki Waterhouse wore a Rag & Bone sweater with Alice + Olivia jeans and Dorateymur mules, while Arrington donned a Roberto Rodriguez blouse with a Tibi asymmetric jumpsuit. Meanwhile, Immy Waterhouse was dressed in a Dion Lee shirt and Derek Lam shorts.
The one-minute short film features the Waterhouse sisters and Arrington at a house — where they are hanging out in a bedroom and outside in a backyard having drinks while playing croquet.
The film and digital campaign will break across the e-tailer’s web site and social media channels.
“We feel we have chosen the perfect trio to represent the spirit of Spring in a very Shopbop way, with approachable style and a playful sensibility,” said Caroline Maguire, Shopbop.com fashion director.