Advertising
Refinery29 Brings Its Own Applause Section to the NewFronts
The theme was "abundance."
Condé Nast Makes Big Play for New Generation
"How do you go about creating content for a generation that uses an average of five screens?" Condé Nast…
BBC, Viacom and Twitter talk Global Reach, Youth and Live Video at NewFronts
It was branding 101 as the operators pitched themselves to advertisers during the first day of NewFronts.
Report: Latin America’s Digital Market Is Growing, Slowly
The shift signals that consumers are increasingly referring to mobile in the midst of a presidential election…
Walgreens, Kroger Among Top Retailers in March ABX Index Ratings
Walgreens, Kroger and Aldi are standouts in the ABX Advertising Effectiveness Index for March 2018.
Kohl’s, Walmart and Kroger’s Take Top Spots in Ad Effectiveness for February
The top retailers tracked by ABX ran 465 new ads in February, which compares to 442 in January.
Pinterest Expands Shopping Ads, Tests New Lifestyle Formats
The online pinboard announces latest moves to drive purchase decisions.
Facebook Unveils Tools to Boost In-Store Sales and Personalized Ads
The social giant's latest mobile ad features aim to beef up retail sales, both in stores and online.
Gucci Unveils International Women’s Day Campaign
The company teamed up with poet and artist Cleo Wade.
Stella & Dot Aims to Change Imagery of Women
The company will also eliminate Photoshopping from its marketing materials.
Google, Facebook Ad Power Poised for New French Investigation
The tech giants' dominance in online advertising is proving to be a concern for European regulators.
News, Magazine Publishers Cutting Hundreds of Jobs
Work in traditional and new media is looking scarcer all the time as everyone from Vox to the Omaha…
Patrick Demarchelier, Karl Templer and Others Alleged to Have Mistreated Models in Boston Globe Story
The article highlights claims by 50-plus models who "made credible allegations" of sexual misconduct against…
Ermenegildo Zegna’s Spring Campaign Fronted by Javier Bardem, Dev Patel
This is the third chapter of the men's wear company's Defining Moments multichannel communications project…
Afef Jnifen Returns to Modeling Roots for Spring Campaigner Linda Farrow
In addition to appearing in Linda Farrow's spring campaign, Jnifen has another relatively new role as a…