Advertising
Why Beauty Retailers Might Want to Tap Radio as Ad Platform
The research from TagStation showed a significant lift in store traffic for retailers who ran radio ads, with…
Facebook Stories Usage Poised to Overtake Feed
The platform's still-emerging stories element is seeing rapid growth with wide availability to users and…
The Fader, Cornerstone Agency Arm Expanding
Co-ceo and founder Rob Stone said the joint company is fielding more brand work than ever.
Tory Burch Creates Limited-Edition T-shirt to Encourage Voters to Go to Polls
In advance of the midterm elections, the T-shirt is a reminder for voters to get out and hit the polls.
Google Said Partnering With Condé Nast for November Covers
A big campaign is said to be coming in support of Google's new Pixel.
Cosmopolitan Getting Techie With ‘Virtual Try-On’ Makeup Spreads
The magazine is trying to bring more to the table for advertisers and readers.
Nordstrom, J.C. Penney Top Scorers in ABX Ad Ranking for July
Nordstrom, J.C. Penney, Old Navy and Sears Kenmore garnered top scores in advertising effectiveness for July.
News Keeps Getting the Merch Treatment
A new "Free Press" T-shirt, a collaboration between a boutique p.r. firm and the Freedom of the Press…
Condé Nast’s Reckoning Continues
With a century of practice in print publishing, benefits from a swerve to digital have been slow to appear.
Saks Fifth Avenue, Macy’s Score Top Spots in Advertising Effectiveness
Saks Fifth Avenue, Macy's, J.C. Penney and Kohl's garnered the top spots for ad effectiveness in June.
New York Times Subscriptions, ‘Other’ Revenue Makes Up for Ad Losses
A sizable dip in advertising revenue took a bite out of the newspaper's increased revenue.
Publishing Executive Steven DeLuca Joins HL Group as President, Chief Marketing Officer
After years of working in publishing, Steven DeLuca is switching things up by joining the HL Group.
Google Profits Take Big Hit From EU Fine
Google's second-quarter profits were more than halved due to regulatory fines, but its advertising revenue is…
Jil Sander Taps Wim and Donata Wenders for Fall 2018 Ads
While the movie director filmed a three-minute video, his wife shot the advertising campaign's images.
Facebook Leveraging Facial Recognition for Ads, Shopping Push
The platform is looking for "augmented commerce" to support more ads and more shopping.