Advertising
Condé Nast Pushes New Paywalls as ‘Game Changer’
"I wish we had done this yesterday," Condé executive Pamela Drucker Mann said.
What to Watch: Regulation of Big Tech
Is 2019 the year that Facebook, Google and Amazon face the regulatory music?
Media People: Richard Gingras of Google News
The Google News lead and media veteran spoke with WWD about tech's responsibility with "fake news,"…
Consumers Are Ready for Full Sustainability, Brands Aren’t
Sustainability advancements are generally welcomed by shoppers, so why aren't more companies changing to…
Challenges, Missteps and Hope Abound for Digital Media
The Internet can eat its young, but experts and executives from the likes of Vox, Refinery29 and elsewhere…
WWD Yearbook #10: Mayhem and Money Take Root in Media
Print has gone prestige as publishers continue to face unprecedented changes to advertising, leaving…
Digital Download: Brands Gear Up for WhatsApp Ads
The prospect horrified its cofounder, but has piqued interest from brands and advertisers alike.
Editor in Chief of Condé Nast Branding Agency Exits
Dirk Standen is out after 15 years with the publisher and a successful run leading 23 Stories.
Philipp Plein Sparks Indignation Over Latest Ad
A backlash hit the brand after the unveiling of images promoting Black Friday sales through a woman with…
New York Times Reorganizing Non-edit Side to Speed Digital Growth
The newspaper cut nearly a dozen people in a reorganization of non-editorial staff around "missions" to speed…
Condé Nast Gets a New Communications Lead in Latest Executive Shakeup
Chief communications officer Cameron Blanchard's departure is just the latest high-level change within Condé…
Condé Nast Expanding Branding Agency Under New Director
The magazine publisher tapped an agency veteran to lead a broader branding agency, which will absorb 23…
Capturing the Attention of Over-Marketed Consumers
Susan Vobejda, chief marketing officer of The Trade Desk, shares her perspective on digital marketing today.
Old Navy, Macy’s Garner Top Spots in September ABX Index
Kohl's, Macy's, Old Navy and Sears were top retailers in advertising effectiveness for September.
Bumble’s Major New Campaign Made With All-Female Crew
Popular stylist Karla Welch and photographer Ali Mitton led the look of the campaign, featuring many…