Advertising
Prada Takes Over Florists With Resort Ad Campaign
A selection of florists worldwide will wrap bouquet flowers with Prada-branded paper.
Revolve’s Forward Bowing First In-house Line
Forward by Elyse Walker is Revolve's luxury sister e-commerce site.
Condé Nast’s Longtime Business Exec Out in Revenue-side Shake-up
Chris Mitchell is leaving Condé after close to two decades working for magazines like The New Yorker, Vanity…
Google Dips Into E-commerce With Direct Checkout
The platform, still just a "facilitator," is moving a bit closer to the massive e-commerce operations of…
EXCLUSIVE: Wacoal America Is Getting a New CEO
Mitch Kauffman is now the intimates company's president and will become chief executive officer in March…
Ads In the September Issues: A Multiyear Breakdown
September is still a big month for magazines. WWD looked at the 2019 issues and the ads they landed compared…
Tailored Brands to Suspend Dividend; Shares Falter
Company shares fell by nearly 30 percent as a result.
Freeda Media Raises $16 Million in Series B For Expansion
The Italian operation is expanding into an English-speaking market for the first time.
Influencer Ads and Posts May Look Alike to Consumers, U.K. Group Says
Consumers have trouble discerning the intent behind influencers' social media posts, the Advertising…
Tatras Recruits Carlyne Cerf de Dudzeele, Ducky Thot, Marty Baller, Eugene Hutz, Ella Richards for New Campaign
Instead of featuring social media influencers, the new Tatras campaign spotlights established and…
Vice-Backed Starworks Group Abruptly Shuts Down
The fashion talent and creative agency is said to have ceased operations amid mounting debt and legal issues.
Flaunt Magazine Cofounder Exits Amid More Accusations Against CEO
Until now, Flaunt's ceo has been publicly silent about a lawsuit by a recent assistant, but new claims have…
WWD List: 13 Biggest Media Brands by Social Following
A look at the 13 largest media brands by size of followings on the major social platforms.
Magazine Ad Revenue Continues Decline Despite Some Audience Growth
A few editors had success last year online and on YouTube, but digital ad dollars are very, very slow to…
Grimes to Appear in Fall Ad Campaign for Adidas by Stella McCartney
The fall collection features eco-friendly performance-oriented options.